What Makes An Ad Stand Out?



The above ad is from the AIDS prevention campaign being run in Uganda. It was shared by Perry Marshall over the weekend. It stands out from the usual ads, and has an immediate on the reader because of its ability to directly address the target audience — middle aged men with the income and propensity for procuring teenage sex.

What makes this ad stand out? Some reasons I can think of are:

1. It is dealing with morals/values, where its possible to act differently in private from what we  accept in public.

2. It uses just a few words and that too as questions, which you will tend to answer within yourself.

3. The few words are supported by a carefully chosen image, which really delivers the full impact of the ad.

4. It puts you on the defensive; very few ads can achieve that. It makes you respond internally. So you are likely to remember it for some time.

These days we see hundreds of ads every day on the Internet and in print media. Our mind has been slowly getting trained to separate the signal (content) from the noise (ads). In the early days of the web, 1997 to 2000, there were not that many ads, and the technology behind them had no capability to geo-target the audience.

The above ad is a great example of a powerful ad.
See how you can use its structure for your own business.
– Shankar

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Get your business listed in top 20 local Business Directories and local yellow pages in the UK:

http://www.google.com/local    Google Local
http://www.scoot.co.uk/    Scoot
http://www.thephonebook.bt.com    BT.com
http://www.thomson.co.uk/    Thompson.com
http://www.touchlocal.com/    Touch local
http://www.city-visitor.com/    City visitor
http://www.ufindus.com/    Ufindus Continue reading

Phillip Kotler shares the Mantra of Marketing

According to marketing guru, Phillip Kotler, the mantra of marketing is creating, communicating and delivering Value to the Target market at a Profit.

Creating value for the product or service is called product management. Product management is creating or innovating products or services. For example P&G decided to make some funny thing on each Pringle (a potato chip), the scientist could not find a solution internally until they discovered cookie maker in Italy who printed funny things at his cookies. This is called open innovation or open technology used for product management which means ideas are taken from where ever the companies can. Continue reading

ACPhoenix Offers Heat Pump Installation To Benefit Consumers With Efficient Energy Grants


AC Phoenix – the Phoenix based air conditioning, heating, and electrical contractor- is now offering a sale on Heat Pump Installations, using which consumers can benefit from the Efficient Energy Grants available currently. These grants are in the form of attractive Federal Tax Credits to promote Energy Efficiency in America.

As per the new federal bill passed, you can avail tax credit on all purchases, installations and improvements of energy efficient systems between January 1, 2009 and December 31, 2010. You can spend up to $5000 during this two year period on single or multiple energy efficiency projects and get 30% or up to $1500 back as the tax credit. Continue reading

Expect A U-shaped Economic Recovery – Economist C Rangarajan

In an exclusive interview to NDTV, C Rangarajan, former Governor of the Reserve Bank of India (RBI) and currently the chairman of India’s Prime Minister’s Economic Advisory Council, says it is going to be a U-shaped economic recovery where we will see periods of economic stagnation. He further said in 2010 there could be some stimulus withdrawal.

In the short term, the conflict between inflation and growth always exists. As of now, there is no case for raising interest rates, at least till inflation is below 5%. The food price pressure will remain for the next 2-3 months.

Rangarajan sees price pressures due to inflation from growth, and oil prices will play a key role. 9% GDP growth for India is possible after the world economy has come out of recession in FY 2011-2012 by when the global trade will pick up.