Tips for Parents of Children with Food Allergies

Are you the parent of a child who suffers with food allergies? If yes, here are some helpful tips to cope with your child’s medical condition.

Start by talking with your child about their food allergy. This is most important to do with preschoolers and young elementary school aged children. It is common for this age group to switch snacks or share snacks with their friends or classmates, but it isn’t always safe to do so. The sooner you have this conversation with your child, the better it will be. For small children, be sure to discus your child’s food allergy with them more than once. For older children and teenagers, teach them how they can read food labels themselves. Continue reading

How To Choose Allergy Medications?

If you suffer from allergies, we understand you. You may always be on the lookout for ways to seek relief. Although there are a number of natural ways that allergy sufferers are able to treat or manage their symptoms, many turn to medicine. Whether it be prescription medications or over-the-counter medications, many find themselves wondering which ones are the best.

When it comes to determining which allergy medications are the best, there are a number of important points that must first be taken into consideration. One of those points is the type of allergies. For example, different individuals suffer from different allergies. Some suffer from pet allergies, some suffer from mold allergies, some suffer from food allergies, and so forth. Some medications are better for those with certain allergies, as more targeted treatment is provided. One of the best approaches to take is to speak with a professional healthcare provider or do the research online. Continue reading

UK HMRC at melting point with over £40 billion uncollected tax

This audio interview reveals a very difficult situation within the UK HMRC, which has the responsibility to collect taxes, with £40 billion uncollected tax due to bad software systems and under-staffing.

UK HMRC at melting point

There are a million pieces of unanswered post. It will be taking 3 months to answer them, which itself might increase the problem further if a person has to pay back taxes with interest.

The UK HMRC contact centers are severely under-staffed, and that fact comes out from numerous press reports of people having to wait for a long time just to be able to speak to a tax officer to understand any discrepency in the tax numbers they have with them vs what HMRC is asking from them.

The average tax payment due is about £1400 and about 1.4 million people will receive letters from HMRC by Christmas.

So if you are in the UK and frustrated with not having any response from the HMRC, now you understand that many others are facing the same, and that the staff at HMRC are stretched to the limits already.

As long as you keep the communication from your side intact, it should be okay.

Search Engine Marketing update: Google Instant

Hello Folks, you may have started seeing the latest update in Google search engine. Its called Google Instant.

Since many companies and professionals have used MyOrbit services for their online business, I wanted to share this with you. http://www.guardian.co.uk/technology/blog/2010/sep/09/google-instant-effect-on-seo

What is clear is that Google wants to offer long-tail keywords to users as early as possible in the search process.

For example, along with the keyword: “Hair Transplant Surgery Cost”, people will also see options like: “how much does hair transplant surgery cost”, and the latter phrase will now receive many clicks too, even though its hardly a keyword in today’s internet marketing book.

Earlier such a longer sentence or question would have received very few direct clicks because people won’t type long text, but people can surely select longer text if its offered as a drop-down like it is being done now, thereby generating more exposure/visits to web content built on long tail keywords than today.

In addition, Google has been working hard to improve “personalization”, which means they want to show you things relevant to your search profile based on past searches, geography, etc.

What does it mean for website owners and SEO? I believe websites that cover their topic thoroughly using all possible keywords and their natural expressions will ultimately come out winners.

We will study this further to see how Google Instant can be used for our work, and will share the learning with you. Meanwhile all basic SEO work should continue because that is essential to get started in the search engine indexing game.

Best Wishes,
Shankar