A key element to building your business through social media is being able to engage with your audience. Posting for the sake of posting won’t help. The goal is to capture attention and motivate people to not only become part of your business community but to also become lifelong customers. This requires both seizing attention and then retaining it. Let’s take a look at strategies to both ignite and engage your social media audience. Continue reading
Twitter is one of the fastest growing Social Media networks, and it is used actively by students, professionals, business leaders, social leaders, politicians, etc across the world. By their very design, there are very few big players in the social media space. Twitter appears to be one of the sites that continues to grow in popularity. In fact, according to research complied by Brickfish, as of October 2013 there are 231.7 million active users on Twitter worldwide and 100 million of them log into Twitter daily. So what is Twitter and why is it still growing when many of the other social sites are facing challenges? Continue reading
If you are an start up company with the next great product, sometimes you need an angel investor on your side. A study by the University of New Hampshire’s Center for Venture Research showed that “angel investors” – high-net-worth individuals willing to invest in entrepreneurial companies at an early stage – shelled out more than $18 billion into early-stage companies last year alone, compared to $304 million by venture capitalists.
Finding an angel investor, however, is not an easy task. Safer Smokes Inc. is one company that understands the challenge of attracting the right investors. This development-stage company is tapping the smoking cessation market with a unique tobacco-free, nicotine-free smoke called Bravo, which has the appearance of a traditional cigarette and burns like tobacco, but is actually made from lettuce fibers. Continue reading
Want to grow your offline business, start a business, or market your services? Online marketing is the way to go. It helps you reach a broader audience, sell, connect, and much more. While internet marketing may seem complicated, once you understand the fundamentals you can build on that knowledge as your needs grow and change. Let’s take a look at the basics of online marketing.
The foundation for your business online is a website. You must have an online presence to succeed on the internet. It only makes sense. Now your “website” can take several different forms. It can be a blog, a brochure site, or even a storefront. The type of website you build depends largely on your business model. Continue reading
Franchise businesses such as Wendy’s, McDonald’s and Burger King and many other food and clothing items are booming. The people setting up franchise ideas and businesses know a good thing, and are really promoting this idea. Franchises for just about every conceivable kind of business are being sold in ever increasing numbers. Some franchises are good. They treat both the franchisor and the franchisee very well. Others are very one-sided. Still others are almost total rip-offs that trap one into paying 10 to 50 times the actual value of the business idea, equipment, or whatever it is they are trying to get you to buy. Here’s a checklist of questions before you buy any Franchise Business. Continue reading