Twitter is a high impact Social Networking site, and messages can spread far and wide on it. There are about 250 million active users on Twitter worldwide and 100 million of them log into Twitter daily. So Twitter is one of the top sites in the social media space. So what exactly is Twitter? Its an online social networking and micro-blogging service that lets you send and read “tweets.” Tweets are text messages limited to 140 characters. However, within the context of any tweet you can embed hyperlinks which makes it a powerful marketing tool for anyone with a blog or a website. Being able to link to other URLs means you can share value and information. You can share links from your own site as well as promote your fellow business owners to build relationships with customers, prospects, and associates.
You can also make your tweets shareable by using the hashtag. The hashtag (#) identifies the keywords for your tweet or post. Here are a few examples:
* What are your favorite Thanksgiving traditions? LINK #ThanksgivingMemories #ThanksgivingTraditions
* 10 tips for a relaxed Thanksgiving holiday LINK #NoMoreThanksgivingStress
People can search for your keywords and be led to your Twitter profile where they may follow you and/or share your links with others. Continue reading