We came across a “double your sales, guarantee” today through an email newsletter and the presentation vs details of their offer demanded this quick post to show you why its really necessary to read the terms for any offer, especially when the offer comes with an attractive wording of guarantee.
We feel the offer page should have mentioned/clarified a couple of essential terms before asking a prospect to spend time in filling the form. For example:
#4 of Terms: …Your refund request must be accompanied by a CPA-approved record of revenue for the prior 18 months, showing that you have not doubled your gross sales revenue for any comparable month from the prior year.
[Which means, the doubling of sales will not be assessed over the year or quarter (which is the accepted business growth comparison timeframe), but any month of the year. This is not evident at all from the way the advertising is presented, and could face difficulty
#6 of Terms: Only the set up and consulting fees previously paid by you to Infusionsoft are eligible for refund under this program. Your monthly subscription charges to the Infusionsoft service are not refundable.
[What the above term says is that that the various services you need to buy to qualify for money back guarantee are not part of the money back the guarantee! Not sure if this clause has been reviewed by their lawyers because it can’t stand in a court of law]
Therefore, always read the terms of a money back guarantee because its very rare in any services business, irrespective of how the offer is being shown. But if you do find a business partner who is willing to give a written money back guarantee on services, then that’s a thing, and worth going for. Hope you found this useful.