Bezos describes Amazon Kindle EBook reader

So you can think of Kindle EBook Reader as a ‘large-screen pre-paid cellphone’, through which Amazon aims to galvanize portable book reading like Apple did to portable music through ipod and iphone. As you can see, Kindle is released just in time for the holiday season! How many gadgets can we really have on us?

Wall Street Journal’s Jeffrey Trachtenberg talked to Amazon.com CEO Jeff Bezor, who unveiled the Kindle, a $400 wireless device – purpose built for E-Book reading. Bezos says Kindle will make reading electronic books much easier. It uses 3G cellular connection to download the content directly from Amazon’s site, and Amazon will take care of the complexity behind the interacting with the cellular. What do you say?

Some serious analysis: The global EBook market is estimated around $25 million, and if this device stands up to the promise, then that market can essentially double. The price point of $400 looks high – its aimed for entry and holiday shopping.

In two quarters, we can expect them to sell on Amazon marketplace under in a more attractive $250-290 range. And if the product does well, which company is best placed to compete? Device manufacturers: RIM with an advanced Blackberry, and Google Books + Nokia with a new large screen version, could be top alternatives.

In fact MyOrbit has a couple of EBooks getting ready for publication, and we will check if Amazon has some special deals for publishers. We will share updates from our discussion with Amazon. Stay tuned.

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