Category Archives: FAQ

How Do We Create More Jobs In America?

https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRpbP0yoLCCFOPOhPY36JM4u8PxRBoUPeMZaBVQf0yrDYJnSn7gQgWhen it comes to creating jobs in these United States, there are no easy answers. We live in a Capitalist society, and as such, creating jobs really has nothing to do with anyone except those who own companies and just so happen to require a workforce. There will never be a government program that can create solid jobs for Americans, and any attempt to do so would be temporary. If we lived in North Korea, we could rely on the government to come up with momentary jobs for us that wouldn’t pay as well as an American would like, but because we don’t (and thank goodness we don’t) we have to think of other ways to do such a thing. The great thing about living in the present is that we’ve already faced problems like this in the past. When we look to history, we can learn from the mistakes of old instead of making the same mistakes. Continue reading

How To Write A Good Cover Letter?

The cover letter is the first thing which creates an impression of you; and if it is invisible then so are you. Your cover letter might as well be invisible if it doesn’t command the attention of the reader. If you follow the same tired old cover letter formula that so many people seem to want to hang on to then you’ll get the same result that they get. You go unnoticed and end up like Mr. Cellophane in the musical “Chicago”.

The way for your cover letter to be invisible is for it to be so similar to so many others that it simply doesn’t get seen. As a professional recruitment consultant I have viewed so many cover letter and CV combinations that it takes something different to catch my attention. When I receive maybe two hundred applications, the first few are greeted enthusiastically but this soon wanes when I keep seeing: Continue reading

Renting vs Buying Equipment

https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcSWAkARnpYGO_ihBrVnCyBUD5GwjWxZ936e_363WW_OuoZZYqQkegThere are always going to be times when, no matter how carefully an excavation company plans out a project, there simply isn’t enough equipment on hand to handle the requirements of the project without running out of time. The choices at this point are clear – rent the machines you need or buy them. It is however, not easy to make these types of decisions, thanks to several factors that you will need to consider, and uncertainty about the business conditions you will face in the future.

Equipment Rental Pricing: Its no secret that rental companies make a killing with the equipment they rent out. Most companies will rent on a daily or weekly basis, which is good for them but can be bad for you. Depending on what area you work in, the price can be very high or just right. Continue reading

How to Create a Successful Advertising Plan?

https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSiysXeF4LHbtcUeWENs11imwPfLBLqodGRQvoLR1pBgwF4Kn8rMany factors have to be considered when making an advertising plan. Like the type of message to be delivered, the audience to be targeted, how they should be targeted, budget, etc. all of which depends on the nature of the advertisement.

Regarding the type of message to be delivered, try thinking from the point of the customer. What will impress him and catch his fancy. Note down points what the customer expects from the company and what advantage will he have when dealing with the company. Effort should be made to retain viewer or listener’s or reader’s interest in the advertisement until the end. This procedure is known as message selection.  Continue reading

Economics Lessons from St Louis Fed

The Economic Lowdown is a podcast series by the Economic Education department of the St. Louis Fed. The series covers topics in economics, banking and monetary policy. The brief videos use clear, simple language and graphic elements so that students can better visualize the economic concepts being presented. In the end, you will see how economic principles affect the choices made in everyday lives.