The client is a well-known Technology company, who over the past 12 months has become a global leader in their sector. Having delivered record profit margins, as well as being one of the most strategically innovative businesses in their sector, they have expanded out into North America and Asia-Pacific geographies. With a commitment to expand in certain areas of the business, our client has decided to strengthen their already structured Strategy function. This role will initially support the Head of Group Strategy. Continue reading
Google+ is the social networking platform of Google, and it can help significantly in marketing and brand building. Google+ is simple and free, tool allows you to connect with your audience, share information, conduct polls, and stream online content. Like other social networking sites, it can be used for marketing and brand building for your business. However, Google+ may offer some benefits to your brand that you can’t find anywhere else.
Create a Hangout
Google Hangouts is a free service that allows you to have conversations with up to ten people. You can also live stream recorded content to thousands of people. Google Hangouts makes it easy to handle small group conversations or large scale content initiatives. There are video chat is a valuable feature to connect better with people. It helps you strengthen your brand personality and voice. This can be particularly powerful for small business owners who have direct contact with their clients and prospects. Face-to-face conversations build relationships. Continue reading
Twitter is a high impact Social Networking site, and messages can spread far and wide on it. There are about 250 million active users on Twitter worldwide and 100 million of them log into Twitter daily. So Twitter is one of the top sites in the social media space. So what exactly is Twitter? Its an online social networking and micro-blogging service that lets you send and read “tweets.” Tweets are text messages limited to 140 characters. However, within the context of any tweet you can embed hyperlinks which makes it a powerful marketing tool for anyone with a blog or a website. Being able to link to other URLs means you can share value and information. You can share links from your own site as well as promote your fellow business owners to build relationships with customers, prospects, and associates.
You can also make your tweets shareable by using the hashtag. The hashtag (#) identifies the keywords for your tweet or post. Here are a few examples:
* What are your favorite Thanksgiving traditions? LINK #ThanksgivingMemories #ThanksgivingTraditions
* 10 tips for a relaxed Thanksgiving holiday LINK #NoMoreThanksgivingStress
People can search for your keywords and be led to your Twitter profile where they may follow you and/or share your links with others. Continue reading
In business, advertising is often critical to success and companies will go great lengths to promote their product(s) or service(s). These days, no matter where consumers are, advertisements are everywhere. From billboards to buses and even their own phones, consumers are constantly barraged by advertisements, whether they like it or not. With the dawn of social media in an age of information, companies have found ways to incorporate themselves into consumers’ very lives, with their incessant need to promote as strong as ever. Continue reading
What Is LinkedIn? Its a specialty social networking site with a strong focus on business and professional networking. LinkedIn is the world’s largest professional network with 225+ million members in 200+ countries. The formal nature of LinkedIn is its biggest strength compared to Facebook, Twitter and Google Plus, and make this site ideal for business development, recruiting, and referrals.
This networking site offers professionals a number of benefits and features. LinkedIn is more specialized than the other social media sites due to the audience it attracts, because it is used by professionals across industries. Therefore, this site is a must-use for job search. However, business owners looking to attract prospects and connect with industry professionals can also utilize LinkedIn in a productive and prosperous way. Continue reading