What Is LinkedIn? Its a specialty social networking site with a strong focus on business and professional networking. LinkedIn is the world’s largest professional network with 225+ million members in 200+ countries. The formal nature of LinkedIn is its biggest strength compared to Facebook, Twitter and Google Plus, and make this site ideal for business development, recruiting, and referrals.
This networking site offers professionals a number of benefits and features. LinkedIn is more specialized than the other social media sites due to the audience it attracts, because it is used by professionals across industries. Therefore, this site is a must-use for job search. However, business owners looking to attract prospects and connect with industry professionals can also utilize LinkedIn in a productive and prosperous way. Continue reading
Social media sites have been offering advertising programs for a while now. Sites like Facebook and LinkedIn provide business owners with the means to promote and reach targeted audiences on their sites. The programs are becoming quite popular because of the results they’re able to deliver. Additionally, it’s a new way to reach your audience and may help you extend your advertising strategy beyond Google. The advertising costs can also be controlled and managed nicely, therefore even the Fortune 500 companies are spending millions of dollars on social media marketing.
Why Social Media Marketing Works? In addition to the fact that millions of people access their Twitter, Facebook and Tumblr accounts on a daily basis, they are also accessing the sites on their mobile phone. That means that as an advertiser on one or more of these sites, you are getting in front of your audience on a fairly consistent basis. Continue reading
A key element to building your business through social media is being able to engage with your audience. Posting for the sake of posting won’t help. The goal is to capture attention and motivate people to not only become part of your business community but to also become lifelong customers. This requires both seizing attention and then retaining it. Let’s take a look at strategies to both ignite and engage your social media audience. Continue reading
Twitter is one of the fastest growing Social Media networks, and it is used actively by students, professionals, business leaders, social leaders, politicians, etc across the world. By their very design, there are very few big players in the social media space. Twitter appears to be one of the sites that continues to grow in popularity. In fact, according to research complied by Brickfish, as of October 2013 there are 231.7 million active users on Twitter worldwide and 100 million of them log into Twitter daily. So what is Twitter and why is it still growing when many of the other social sites are facing challenges? Continue reading
Want to grow your offline business, start a business, or market your services? Online marketing is the way to go. It helps you reach a broader audience, sell, connect, and much more. While internet marketing may seem complicated, once you understand the fundamentals you can build on that knowledge as your needs grow and change. Let’s take a look at the basics of online marketing.
The foundation for your business online is a website. You must have an online presence to succeed on the internet. It only makes sense. Now your “website” can take several different forms. It can be a blog, a brochure site, or even a storefront. The type of website you build depends largely on your business model. Continue reading