Category Archives: Mobile & Telecom

Google Mobile Search Ads Go-Live

After about a year of trials, Google has announced it will begin including AdWords advertisements within Google Mobile Search results. In an email shared with advertising partners on Tuesday, Google wrote: “We are happy to announce a new feature that will allow you to easily reach additional qualified customers who are searching Google from their mobile phones.

n the next few days, your search ads will be eligible to run on Google Mobile Search pages (like they currently do on Google.com). We are offering this feature – and any resulting clicks – for free through November 18, so you can experiment with the rapidly growing mobile platform while still reaching qualified customers.” For more info on this, read this Search Engine Land article.

Google Mobile Ads

Now, Mobile advertising has been predicted to be a big market, and while some businesses have taken their positions, others are still discussing over their white boards, and still others are making power point presentations that may not turn into action for another year.

One thing is for sure: mobile advertising is going to benefit from all the wide screen devices that we have been getting, including this Treo (one of our favourites!) You can receive text and images, like menu cards, driving directions, hotel room pricing lists, and more.

So how can you benefit as a business?

As you can expect, there will be a high demand for services while a person is on the move — related to transport, food, medicines, hotels, finance, etc. If you can deliver a reliable service, then there is an opportunity to advertise on the mobile platform, and sell at a better profit margin because the consumer is usually looking for immediate response, delivery, or action. For these services, he or she most probably won’t sit down to prepare a detailed comparison table, and you can get the order if you can deliver in the short time-frames.

But if you can’t you will have more than your share of irate customers!

What Motivates You to Perform?

Here’s a great presentation by Dr Patrick Dixon for MTN Mobile & Telecom. Dr Dixon is a business thinker and futurist. His Web TV site has more than 10 million unique users. He is Chairman of Global Change Ltd, author of twelve books (455,000 printed in 22 languages) including Futurewise and Building a Better Business, has spoken to audiences in 50 nations, and has been ranked as one of the 20 most influential business thinkers alive today.




In this video, he speaks about: How to make things happen. Connect with passion. Managing uncertainty with rapid change. Leadership styles. Why people get out of bed in the morning. How to motivate teams at work to do great things. Business management. Secret of leadership and ultimate leadership speech. Business ethics and values in corporations. Secrets of business success and increased productivity. Cutting costs. Increasing output. Adding shareholder value. Sustainable business success. Work life balance and lessons from non profits / volunteering. Why building a better world is such a powerful motivation.