Category Archives: New Media

Twitter Marketing

Twitter is one of the fastest growing Social Media networks, and it is used actively by students, professionals, business leaders, social leaders, politicians, etc across the world. By their very design, there are very few big players in the social media space. Twitter appears to be one of the sites that continues to grow in popularity. In fact, according to research complied by Brickfish, as of October 2013 there are 231.7 million active users on Twitter worldwide and 100 million of them log into Twitter daily. So what is Twitter and why is it still growing when many of the other social sites are facing challenges? Continue reading

Jobs: Digital Marketing Manager, Southampton UK

Job Description: The Client company is currently seeking a Digital Acquisition Marketing Manager who will be responsible for managing all digital customer lead generation and acquisition activity, ensuring that it is fullyintegrated and optimised across the entire customer journey. You will be responsible for planning and managing media and affiliated activity, at both strategic campaign and tactical commercial levels.
Start date: ASAP Continue reading

Why are websites protesting SOPA-PIPA bills?

SOPA and PIPA represent two anti-piracy bills in the United States House of Representatives and the United States Senate respectively. While these bills may have good intentions, but they are harming the core principles of the Internet: freedom and innovation. The Electronic Frontier Foundation has a good explanation of how the bills violate the freedom of speech that serves as the foundation of the Internet.

We suggest US-based visitors to contact your Representative or Senator, and its International customers to donate to organizations like EFF, to ensure that broad opposition to this proposed legislation rings loud and clear. Many prominent Internet companies participating in the protest are listed here: SOPAstrike.com Continue reading

Frank Quattrone leading Silicon Valley Tech Deals

http://t2.gstatic.com/images?q=tbn:ANd9GcRfEHlX2l_-pd47Ht9QgESj16OJ8HxGSUkbDZQBTSAkhhFblS_JFrank Quattrone has re-emerged as the top investment banker in the Silicon Valley after coming out from the legal tangles and two court cases in the past years (one trial resulted in hung jury and the other resulted in a conviction, which was overturned by a higher court). Over the last 2 years, as Wall Street giants like Goldman Sachs and Morgan Stanley reduced focus from early stage tech ventures to focus on main stream cash flow businesses, Frank Quattrone was well placed with his vast executive network in Silicon Valley to capture the market by offering his tech business selling expertise and services to tech companies wanting to sell out or raise growth capital.

It is estimated that Frank Quattrone now advises about 20 companies through his company Qatalyst Group, from giant Google to National Semiconductor, and smaller start ups. He was involved in the  deals, including EMC’s purchase of Data Domain. The Qatalyst Group is beleievd to be at no. 3, behind Goldman Sachs and Morgan Stanley, on technology deals above $1 billion so far this year. That’s very going indeed by someone who was almost written off a few years ago.

Google Voice Updates – part 1 of n

Remember about a year or two back, Google bought a small online telephone company called GrandCentral… Google Voice is the matured version of it, and stress-tested for large scale usage (hopefully).

Google Voice is an interesting service, very much in the territory of Telecom domain, so we will have to see how it impacts/ complements/ competes with the Telecoms of today.

Just FYI, Telecoms like AT&T, Verizon, Orange, etc are among the largest online advertisers, because they have a lot of money at stake in the face of VOIP, etc, and they are taking anything lightly today, though in the long-run, solutions with better economics will prevail, like we have seen with other technologies in the previous decades.

How does Google Voice work? You get a new Google assigned phone number. Then, you route all of your other phone numbers through that number. So, your office phone, your work phone, your home phone – whatever. Google voice will allow your calls to selectively ring to any of the destination phones you choose. It is a practical and useful concept, which is will be liked by many.

In addition, Google Voice offers bonus features like:
– You can selectively ring calls to multiple destinations.
– You can selectively block and screen calls
– You can send, receive forward and store SMS text messages
– Check your voicemail online, read it via email or text (you can even forward it)
– You can create personalized voicemail messages per contact
– You can group your contacts and manage their preferences on a group level
– Conference calling, call recording, call switching, 411 info