Category Archives: New Media

FAQ, Market News, MyOrbit Blogs, New Media, Project Management, Training

Google YouTube roadmap converging with MyOrbit

Thanks for visiting MyOrbit.tv – we are in the last leg of our security enhancements and plan to be live again soon. Last week, we got one of the best testaments so far of the path we are taking for MyOrbit.tv

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Here’s a brief from the editor of DailyTech Rag newsletter (it’s got about 50k subscribers worldwide)

When you think of YouTube in the enterprise, you probably think of that common quandary many IT departments face: to block or not to block? However, if Google has its way, the decision organizations may soon have to weigh is whether or not to deploy YouTube. BusinessWeek reports Google “is preparing a corporate version of YouTube to create videos for training and employee communications.” Say what? Strange as that might sound, an internal enterprise version of YouTube makes a lot of sense. YouTube makes uploading videos to a web server so simple just about anyone can do it and the playback interface is something practically all Internet users are familiar with. Sure, your organization may not use online video at the moment, but the potential for internally distributing training videos, corporate communications and PR is too great to ignore. While there is currently no timeline for the delivery of the enterprise version of YouTube, it is expected to arrive bundled-in with the next revision of Google Apps.

For more on enterprise YouTube: see this BusinessWeek article

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This is my analysis of the planned Google offering. It is a software tool, whereas we offer a business service. My simple analogy is this: Google offering is like a projector with which you can make presentations, and ours is like a projector plus different presenters plus diverse professional audience, so it’s an online business conference. No doubt, Google Youtube Enterprise version will compete on a small front, for some cases of intra-company knowledge sharing, ie., where they only need the projector!

What does it mean for MyOrbit? It means our roadmap for applying new media to business is the way to go. And it also means that we need to increase our efforts to build the community of professionals and businesses using MyOrbit.tv. Stay Tuned!

cheers/ Shankar AVSB for MyOrbit

MyOrbit Blogs, New Media, Online Marketing

MyOrbit.tv is live again!

Hello Everyone, MyOrbit.tv is live again after a critical maintenance. And we have used the last 3 weeks to plan a new and improved site design, which we will implement over the next 6 weeks. The site will remain live, while we do it at the backend.

The new MyOrbit.tv will have separate sections for blogs and videos on professional and business topics. We are also going to invite many industry experts to share their experience with us here on this channel.

And if you are a professional or a business that wants to benefit from Internet New Media, start here: http://myorbit.tv/about/

Thanks to all who wrote with suggestions for improvement. We really appreciate it.
– Shankar on behalf of MyOrbit Team

Business Development, FAQ, IT Services, MyOrbit Blogs, New Media, Online Marketing, People, Sales & Marketing

5 ways to benefit from MyOrbit

If you are in any kind of business, then based on our experience of helping companies so far, following are 5 ways to benefit from MyOrbit
1. Get better response from clients and prospects: With nearly a decade of business development experience, I can confirm that trust is established rapidly when a person is visible, rather than email or phone, but then meetings with decision making executives are very difficult. Now, when you send your pitch as a video, there is a significantly higher chance of it being watched, and you are much more likely to hear back with an okay on next steps.

2. Improve Sales & Marketing while reducing costs: We all have our favorite ppts and pdfs tucked into various folders on our laptops. These documents are prepared by subject matter experts. For example, a Banking Solution ppt by your product manager, or a SOX compliance deck by a specialist. We usually send out the deck to a client/prospect and seek a time for a follow-up call. With help from MyOrbit, you can prepare packaged videos to do both these in the first shot. With MyOrbit, you also create your own Industry Group. For example, you can create a Banking Industry Solutions group, which you can fully own and control.

3. Break the linear relation between resource and message: So often, we are trying to get the subject expert to talk about a given product or solution. The problem is, everybody wants to have him in their sales cycle. The solution is to create a set of videos, where this person can describe all his expertise, and then you can use them in discussions, one by one. The organization benefits a lot from this approach. We are helping companies to take such initiative. In addition, there is a specific benefit related to: Foreign Language Presentations: If you are marketing worldwide, and if you want to present your solution in a foreign language, say French of Spanish, then in addition to getting a subject expert, you have to ensure the language too. This is not easy to achieve regularly, and it often results in delays in the sales cycle. It’s best to package such presentations as a set of videos that can be updated once a quarter. Your message will register better, and clients see it favorably.

4. Project Management & Operations Review: If you have a geographically dispersed team, with clients located in other countries, then for those key status reports and review presentations, which happen once a month/quarter, you should consider using packaged video, where the manager can present, in required also use a white board, and the team members can elaborate on specific points. It needs some preparation and extra time than just getting onto a telecon bridge. But those who are doing this are seeing the success from it in terms of renewed contracts and new opportunities.

5. Resource Training: If you have to bring on board new resources on a regular basis, then chances are that today, you are repeating the same sessions. With a bit of planning and effort, you can create simple videos and use the on your intranet.


Why MyOrbit?

Well, we are the leading company out there who’s doing the above things, and we have invested in our infrastructure and services keeping you in mind. Now, few companies do the above things today because (a) it’s new and the infrastructure is getting mature and economical, and (b) it takes a team with experience in different industries and business functions to run a channel like this. Our team is our biggest strength. Our focus on business and professional development ensures that we get focused professionals and executives as audience.

What Next?

This presentation describes how different companies are benefiting from this innovative Internet business channel. There will always be some questions at the end of any presentation, so feel free to share your doubts with us. Contact us and we will show you at least two ways to benefit within 48 hours.

Thanks, Shankar

FAQ, IT Services, Market News, MyOrbit Blogs, New Media, Online Marketing, Project Management, Retail, Sales & Marketing

Industry Topic Dicussions coming up

Last week was active and interesting – we initiated Industry Dicussions in the areas of: M&A, Sales & Marketing, and Project Management – you will be able to see some of these new discussions in a week.

All these discussions are planned as a series, which means they will have multiple parts –easier for you to pick up, and easier to fit into the busy schedules of our contributing professionals.

We are going to arrange all these Industry Topic discussions in the Blogs section of our site: http://www.myorbit.tv/blogs/

Some of these discussions will be available to invited members only because of the wish of the contributing executive. And that is equally fine because MyOrbit.tv can be used both for public and private sharing of business experiences.

By end-June, we plan to feature about 8 industry groups (each group having a few blogs in it) that are created and run by our members – for their business or knowledge sharing.  Meanwhile, if you have any questions or want something to be discussed on this blog, write to us at: connect [at] myorbit.tv

Jobs & Careers, Market News, MyOrbit Blogs, New Media, Online Marketing

Notes from Internet World 2007

The Internet World 2007 event took place in London from May 1 to 3, and was was like any other industry event – lots of brochures, gift pens and mugs, and workshops and seminars – with giants like Yahoo, MSN, Google, and also many start-ups. And like everywhere, it took a while to figure out which stalls to stop by. The event’s website: http://www.internetworld.co.uk

While a variety of topics were covered, two categories really dominated:

1. Internet Marketing – I think half the stalls were about it – showing ways to reach audience through post, emails, mobile text messages and specially designed websites – and also how to collect user information in a legitimate way. A couple of vendors said they could do a marketing blast for MyOrbit.tv – pushing it to 5 million people worldwide. Obviously we are not in that business, and I put a reverse question to them: “How can I best reach 500 people and engage them on a topic they follow?” They had no good solution for it, and in fact most firms in the event talked at 10,000 and above – “we can paint London with your message” kind of pitch – which may have a suitable role while releasing a mass market product – but in general the role of such ‘whole world marketing’ is reducing especially where we want to engage with the other person. That took us to the other main section of the event.

2. Web 2.0 section where one could learn about how to engage with the ‘You’. Various things were explained – Blogs, Forums, Better Layouts, etc. There were multiple seminars – most of which talked about how to make a website more interesting, how to enagage the audience and have them sign-up for different information feeds etc – these are real challenges of any business operating on the Internet, so the event made some contribution.

And, it was good meeting the managers of of Lulu.com and LinkedIn (one of their directors flew in from Palo Alto) – both of them have a strong value prop for an individual professional. There was a good interest in MyOrbit.tv from different companies, and a couple of them also played our videos on their giants screens to show other people what’s possible with new media.