Category Archives: New Media

Internet World 2007 opens tomorrow

Internet World 2007 opens tomorrow at Earls Court in London, and it will be worth spending a few hours there for MyOrbit.tv. The event will happen from May 1 to 3, and will be the biggest of its kind in Europe this year. We will get to see a variety of Internet devices and technologies.

We have a keen interest on any new products/trends for Internet payments (we have been hearing micro payments for a while, but tangible applications aren’t there yet), security technolgies (this field is really vast), collaboration and Web2.0 applications.

The big players like Google, Yahoo, MSN will be there, and it will be interesting to see what they are making of the new offerings.  We will share some highlights on this blog later this week.

What is MyOrbit.tv

It’s the first post on this blog. We had maintained a blog on another domain so far, but now merged our blog with the main site, which means all the industry viewpoints and experiences- in text, audio, and video – will be available directly on this site.

MyOrbit.tv is a member-driven Internet video channel focused on business and professional development. Our viewers and members are worldwide, making this an attractive platform to view and share professional experience and promote new products and services – all this at a fraction of current costs involved in marketing, new product launch, and customer interaction.

Of course, this channel won’t solve it all for you, but we have a plan – to add beneficial functionality and information – few at a time, so that a majority of our members can benefit from them. The discussions and videos on this channel are by active professionals and business executives, and we believe it offers great value to our viewers and members. This video shows how you can benefit from this channel.

We will pushing the boundaries of Internet streaming video. Some of the benefits for our Members and Viewers will come from applications like:

  • Industry discussions and debates with members – this gives original content, which everyone wants to watch.
  • New product demos by companies (eg. a medical diagnostics company demonstrating the benefits of its new diabetes management product, a SOX consulting company showing their solution framework, etc)
  • Career Development (eg. sales training and commercial presentation videos, job candidates presenting through video; crash the recruitment process through private videos)
  • Promoting professionals or new businesses (eg. a warehouse business showcasing its premises, security facilities, and client endorsements)
  • Pre-approved advertisements (by our Member council) launched by the viewers

Media Book Manuscript – almost ready!

The phrase “the last mile is the longest” must have come from the publishing industry. The manuscript of my book on the facts and trends in digital media has been there at that 90% complete level for a while, and the last 10% is taking much longer time. The book is titled: “The Death of Mass Media”….describing how mainstream media will morph into a large aggregation of individual media publishers via blogs etc. More about it in the coming days.

I am thankful to all those who have given suggestions and pointed out assumptions which needed some more text behind them. The support from the team at BookSurge has been great.

So in the next few weeks, the book should finally go out for publication, and this the place where the feedback will arrive. I wanted the book to also have a blog along with it, so the discusion of all things – good and bad- will happen here. Lets be ready for many critics who will point out various flaws. But that’s okay and welcome. It gives one more chance to answer their doubts! Continue reading

Online Video Ads have big growth ahead

A study by Insight Express carried out for Advertising.com (the number one online advertiser) found that news and video streams were the most popular types of content for viewers.

  • News clips were favored by 48% respondents
  • Music videos were preferred by 47%
  • Movie trailers were next with 32%

While ads pay for some of the content that drove streaming growth last year, eMarketer senior analyst David Hallerman believes that the market for streaming ads may have built in limits.

“The current video ad inventory shortages both create higher CPMs and hold back a fuller flourishing of this market”

Last year in June 2006 McKinsey & Co. reported that Internet video ads were 80% sold out in 2005! “Assuming that marketers don’t increase the number of ads they place in each video stream, the maximum supply of video ads is currently about $600 million a year – far less than future demand,” noted McKinsey & Co.

My conclusion is that those new media players, who can make the production of video ads easy, have an opportunity to exploit. Microsoft Movie Maker is the easiest so far. But there is a need for better-effect templates that can make video editing on microsoft platforms easy for the marketing teams of most non-tech savvy companies. And once that is done, the growing presence of established Internet video channels like www.Youtube.com and niche channels like www.MyOrbit.tv (for business) make it easier to reach large or focused audience.

About the  author: Shankar AVSB is the CEO of MyOrbit and actively tracks the online new media markets and advises businesses on how to benefits from the new market developments.