Category Archives: Online Marketing

The Basics of Online Marketing

Want to grow your offline business, start a business, or market your services? Online marketing is the way to go. It helps you reach a broader audience, sell, connect, and much more. While internet marketing may seem complicated, once you understand the fundamentals you can build on that knowledge as your needs grow and change. Let’s take a look at the basics of online marketing.

Your Website
The foundation for your business online is a website. You must have an online presence to succeed on the internet. It only makes sense. Now your “website” can take several different forms. It can be a blog, a brochure site, or even a storefront. The type of website you build depends largely on your business model. Continue reading

Jobs: Digital Marketing Manager, Southampton UK

Job Description: The Client company is currently seeking a Digital Acquisition Marketing Manager who will be responsible for managing all digital customer lead generation and acquisition activity, ensuring that it is fullyintegrated and optimised across the entire customer journey. You will be responsible for planning and managing media and affiliated activity, at both strategic campaign and tactical commercial levels.
Start date: ASAP Continue reading

Online Shopping Trends: Men Buying More via Mobile Devices than Women

https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRXN3vBgjIy2NtOdH266XZs8kGo8e1QJkrWHQJ6P7XhtpRoMxeTLQThere are countless businesses and brands out there that are all trying to target their advertising efforts at one demographic in particular; shoppers. However, a large chunk of shopping today does not take place in the stores and boutiques, but rather on the Internet and from mobile devices. People have become well accustomed to the practice of handheld shopping, and mobile shopping is becoming increasingly available.

The idea of most affiliate program marketers targeting shoppers is that the best people to aim their efforts at are women, because traditionally and statistically, they have been the ones most interested in shopping. Well, in the case of mobile shopping, there is a new info graphic that proves that the age-old traditions of shopping trends are taking a slight turn. Continue reading

How to use Google+ for Online Marketing?

Google joined the ranks of the top social networking sites when they released Google+. This simple, and free, tool allows you to connect with your audience, share information, and even stream online content. Like other social networking sites, it can be used to brand your business. However, Google+ may offer some benefits to your brand that you just can’t find anywhere else. Continue reading

The Basics Of Affiliate Marketing

Affiliate marketing is a popular means to earn online income and vven people who aren’t experts at marketing can still benefit from becoming an affiliate. Understanding the basics of affiliate marketing; however, will make successful use of the technique easier, faster and much more effective.

Please note that affiliate marketing is not guaranteed to be successful. Plan out your affiliate marketing business like any new business venture, leaving yourself an escape plan and/or another source of income. Don’t commit all your resources to affiliate marketing, especially if others in your household depend on your financial support. Once your affiliate marketing program is running smoothly, you can consider making it your primary business. Continue reading