Life is like a road. There are long and short roads; smooth and rocky roads; crooked and straight paths. In our life many roads would come our way as we journey through life. There are roads that lead to partnerships, marriage, and spiritual discovery. There are also roads that lead to fame and fortune on one hand, or isolation and poverty on the other. There are roads to happiness as there are roads to sadness, roads towards victory and jubilation, and roads leading to defeat and disappointment.
Just like any road, there are corners, detours, and crossroads in life. Perhaps the most perplexing road that you would encounter is a crossroad. With four roads to choose from and with limited knowledge on where they would go, which road will you take? What is the guarantee that we would choose the right one along the way? Would you take any road, or just stay where you are: in front of a crossroad? Continue reading
Business coaching is an important tool that can offer a unique advantage if you want to coach your leadership teams, especially in a growing business. Business coaching can help to create an environment that is healthy for leadership growth that can play a key role as the business also grows.
It can help leaders to set strategic direction, develop marketing strategies and operating tactics in a low risk and non stressful manner that will improve the numbers and create a business that can run without being dependent on the business owner or CEO/Managing Directors. Continue reading
The cover letter is the first thing which creates an impression of you; and if it is invisible then so are you. Your cover letter might as well be invisible if it doesn’t command the attention of the reader. If you follow the same tired old cover letter formula that so many people seem to want to hang on to then you’ll get the same result that they get. You go unnoticed and end up like Mr. Cellophane in the musical “Chicago”.
The way for your cover letter to be invisible is for it to be so similar to so many others that it simply doesn’t get seen. As a professional recruitment consultant I have viewed so many cover letter and CV combinations that it takes something different to catch my attention. When I receive maybe two hundred applications, the first few are greeted enthusiastically but this soon wanes when I keep seeing: Continue reading
Many factors have to be considered when making an advertising plan. Like the type of message to be delivered, the audience to be targeted, how they should be targeted, budget, etc. all of which depends on the nature of the advertisement.
Regarding the type of message to be delivered, try thinking from the point of the customer. What will impress him and catch his fancy. Note down points what the customer expects from the company and what advantage will he have when dealing with the company. Effort should be made to retain viewer or listener’s or reader’s interest in the advertisement until the end. This procedure is known as message selection. Continue reading
The Economic Lowdown is a podcast series by the Economic Education department of the St. Louis Fed. The series covers topics in economics, banking and monetary policy. The brief videos use clear, simple language and graphic elements so that students can better visualize the economic concepts being presented. In the end, you will see how economic principles affect the choices made in everyday lives.