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Welcome to MyOrbit, an Internet business having experience with domains and websites since 1999. We regularly see businesses struggling to get market visibility, which is a big hurdle for getting new customers and increasing sales. Do you know that it possible to get good quality business leads through online marketing at just 20% cost of offline print/media channels? That’s why online ad spending has now crossed offline ad spending.

Harness the increasing power of Internet for your business. The Internet is like a tsumani that is still away from the shore, having the power to break every business model of today. Many business models have already been broken in last 10-15 years. For example, airline industry, personal insurance, real estate, and stock broking businesses have totally changed because of online channels, because the Internet can put any person or small business in front of a global audience within minutes. The mainstream media of today obvisously feel threatened because their business models are under attack. But this is not the first time technology is bringing down established business models; transistors did the same to vacuum diodes in 1960s, computers did the same to human workers in 1990s, and the same will happen today and in future.

To request a free 20-minute consultation on how to increase your sales with online marketing, because it will help your business, use the form below or email: info @ myorbit.net

New technology often levels the playing field by breaking down all protective barriers built by incumbents. Another good example is of VOIP industry stealing business from telecom companies. The young generation of today uses Skype, Google Talk more than phones.

The interactive nature of Internet that seeks and provides instant response are path breaking qualities in human communication. Internet marketing is sometimes considered broad in scope because it also includes marketing done via email and mobile media. Management of online customer data and customer relationship management (CRM) are also grouped under internet marketing.

Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. It also refers to the placement of media along many different stages of the customer engagement cycle through search engine optimization (SEO), search engine marketing (SEM), banner ads on relevant websites, email marketing, and online content distribution strategies through blogs and forums, and online press releases.

Online Lead Generation refers to the creation or generation of prospective consumer interest or inquiry into a business’ products or services online. Leads can be generated for a variety of purposes – list building,  newsletter list acquisition, reward programs, loyalty programs or other member acquisition programs. There are two types of online lead acquisition: organic lead generation where prospects find your website organically – or without clicking on an advertisement. And paid lead generation – where you are paying something (per click, per impression, etc.) to attract visitors to your website. A lead is a sign-up for an advertiser offer that includes contact information and in some cases, demographic information.

There are two types of leads: sales leads and marketing leads.

* Sales leads are generated on the basis of demographic criteria and these leads are resold to multiple advertisers. Sales leads are typically followed up through phone calls by the sales force. Sales leads are commonly found in real estate, mortgage, insurance and financial industries.

* Marketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is necessary for generating marketing leads, marketing campaigns must be able to track the leads to their sources.

To request a free 20-minute consultation on how to increase your sales with online marketing, because it will help your business, use the form below or email: info @ myorbit.net

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