Google+ is the social networking platform of Google, and it can help significantly in marketing and brand building. Google+ is simple and free, tool allows you to connect with your audience, share information, conduct polls, and stream online content. Like other social networking sites, it can be used for marketing and brand building for your business. However, Google+ may offer some benefits to your brand that you can’t find anywhere else.
Create a Hangout
Google Hangouts is a free service that allows you to have conversations with up to ten people. You can also live stream recorded content to thousands of people. Google Hangouts makes it easy to handle small group conversations or large scale content initiatives. There are video chat is a valuable feature to connect better with people. It helps you strengthen your brand personality and voice. This can be particularly powerful for small business owners who have direct contact with their clients and prospects. Face-to-face conversations build relationships. Continue reading
Want to grow your offline business, start a business, or market your services? Online marketing is the way to go. It helps you reach a broader audience, sell, connect, and much more. While internet marketing may seem complicated, once you understand the fundamentals you can build on that knowledge as your needs grow and change. Let’s take a look at the basics of online marketing.
The foundation for your business online is a website. You must have an online presence to succeed on the internet. It only makes sense. Now your “website” can take several different forms. It can be a blog, a brochure site, or even a storefront. The type of website you build depends largely on your business model. Continue reading
Google joined the ranks of the top social networking sites when they released Google+. This simple, and free, tool allows you to connect with your audience, share information, and even stream online content. Like other social networking sites, it can be used to brand your business. However, Google+ may offer some benefits to your brand that you just can’t find anywhere else. Continue reading
If you haven’t heard already, Google has purchased Feedburner. Fred Wilson gives some color to the deal on his blog. While terms were not disclosed, Fred admits that his firm made about 3 times its money on the deal. That doesn’t sound like a “homerun” but he clearly outlines how rewarding the investment was for him and his firm in terms of personal satisfaction and in learning about the new media feed world.
This transaction confirms what few prescient VCs have known is the next wave of startups that take advantage of new media. Several years ago no one knew what a widget was or what a feed was. We were all using email and looking at portals and webpages. A very small iteration occurred, and that included the “blog”, the “feed”, and the “community”. In the past few years these have taken off and it remains an undercapitalized investment category simply because a lot of VCs don’t understand the power of this space. Continue reading
There is strong rumor that Microsoft and Yahoo are talking on a deal – they did engage in talks a year back but nothing came out. But in the same one last one year, Google has made a few big moves, which can easily make these two ‘other giants’ rethink their original positions. Yahoo has continued to struggle while Microsoft has seen an increasing threat in the form of Google and both companies have seen major reorganizations in their top management.
So some form of teaming might make more sense now and The Wall Street Journal is reporting that “executives at Microsoft and Yahoo are taking a fresh look at a merger of the two companies or some kind of match-up that would pair their companies’ respective strengths.” While talks are reputedly in the early stages, Microsoft is certainly feeling a sense of urgency due to the Google threat. “Short of a wholesale merger, Microsoft could spin its online group into a separately-run Yahoo, in return for a Yahoo stake. Continue reading