Tag Archives: online marketing strategy

Jobs: Digital Marketing Manager, Southampton UK

Job Description: The Client company is currently seeking a Digital Acquisition Marketing Manager who will be responsible for managing all digital customer lead generation and acquisition activity, ensuring that it is fullyintegrated and optimised across the entire customer journey. You will be responsible for planning and managing media and affiliated activity, at both strategic campaign and tactical commercial levels.
Start date: ASAP Continue reading

Online Shopping Trends: Men Buying More via Mobile Devices than Women

https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRXN3vBgjIy2NtOdH266XZs8kGo8e1QJkrWHQJ6P7XhtpRoMxeTLQThere are countless businesses and brands out there that are all trying to target their advertising efforts at one demographic in particular; shoppers. However, a large chunk of shopping today does not take place in the stores and boutiques, but rather on the Internet and from mobile devices. People have become well accustomed to the practice of handheld shopping, and mobile shopping is becoming increasingly available.

The idea of most affiliate program marketers targeting shoppers is that the best people to aim their efforts at are women, because traditionally and statistically, they have been the ones most interested in shopping. Well, in the case of mobile shopping, there is a new info graphic that proves that the age-old traditions of shopping trends are taking a slight turn. Continue reading

5 Internet Marketing Strategies for Small Businesses

https://encrypted-tbn0.google.com/images?q=tbn:ANd9GcSR1P-GhSSx44YzRhEv9ZHA1gUdve1w-JvcoYBs7K2Iilp6HgAdIn this weak economy, when even large companies with billions in bank balance are struggling to maintain sales and profits, one can imagine the difficult situation faced by small businesses. It is hard to run a small business, and there’s always something new to do. Internet marketing is yet another thing to do, but if you make some time for internet marketing, you can do even better with your business. The internet provides a great place to sell your products to an audience larger than you will experience anywhere else. Following are 5 Internet Marketing Strategies  that can increase visitors to your site and increase your sales. Continue reading

Search Engine Marketing update: Google Instant

Hello Folks, you may have started seeing the latest update in Google search engine. Its called Google Instant.

Since many companies and professionals have used MyOrbit services for their online business, I wanted to share this with you. http://www.guardian.co.uk/technology/blog/2010/sep/09/google-instant-effect-on-seo

What is clear is that Google wants to offer long-tail keywords to users as early as possible in the search process.

For example, along with the keyword: “Hair Transplant Surgery Cost”, people will also see options like: “how much does hair transplant surgery cost”, and the latter phrase will now receive many clicks too, even though its hardly a keyword in today’s internet marketing book.

Earlier such a longer sentence or question would have received very few direct clicks because people won’t type long text, but people can surely select longer text if its offered as a drop-down like it is being done now, thereby generating more exposure/visits to web content built on long tail keywords than today.

In addition, Google has been working hard to improve “personalization”, which means they want to show you things relevant to your search profile based on past searches, geography, etc.

What does it mean for website owners and SEO? I believe websites that cover their topic thoroughly using all possible keywords and their natural expressions will ultimately come out winners.

We will study this further to see how Google Instant can be used for our work, and will share the learning with you. Meanwhile all basic SEO work should continue because that is essential to get started in the search engine indexing game.

Best Wishes,
Shankar