Twitter is a high impact Social Networking site, and messages can spread far and wide on it. There are about 250 million active users on Twitter worldwide and 100 million of them log into Twitter daily. So Twitter is one of the top sites in the social media space. So what exactly is Twitter? Its an online social networking and micro-blogging service that lets you send and read “tweets.” Tweets are text messages limited to 140 characters. However, within the context of any tweet you can embed hyperlinks which makes it a powerful marketing tool for anyone with a blog or a website. Being able to link to other URLs means you can share value and information. You can share links from your own site as well as promote your fellow business owners to build relationships with customers, prospects, and associates.
You can also make your tweets shareable by using the hashtag. The hashtag (#) identifies the keywords for your tweet or post. Here are a few examples:
* What are your favorite Thanksgiving traditions? LINK #ThanksgivingMemories #ThanksgivingTraditions
* 10 tips for a relaxed Thanksgiving holiday LINK #NoMoreThanksgivingStress
People can search for your keywords and be led to your Twitter profile where they may follow you and/or share your links with others. Continue reading
Volatility arbitrage though not new, has taken on a new dimension, as several new hedge funds have begun to deploy strategies involving VIX futures and options. We’ve seen the VIX universe continue to expand in surprising ways. For instance, a major investment group that principally trades energy and interest rate products, recently became a Trading Privileged Holder, or TPH at CFE. Other new users include European investors trading VIX products against fee stocks, a measure of volatility of the Euro Stocks 50. And banks in Brazil, now actively using VIX products for macro hedging. We also see increasing numbers of customers that sell implied volatility short, which has been an active topic in many trading forums. Its important to note we are still in the early stages of developing previously-identified customer segments globally, such as hedge funds, CTAs, proprietary trading firms and institutional investors. Many customers in these categories are early adopters meaning there is considerable room to further expand every category of VIX user. Quite simply, we believe investors of every type can potentially benefit from the added dimension of pure volatility provided by VIX futures and options, and that education is the key to unlocking that potential. – Ed Tilly CEO, CBOE (Q1’2014 Earnings Call, source: www.SeekingAlpha.com)
A key element to building your business through social media is being able to engage with your audience. Posting for the sake of posting won’t help. The goal is to capture attention and motivate people to not only become part of your business community but to also become lifelong customers. This requires both seizing attention and then retaining it. Let’s take a look at strategies to both ignite and engage your social media audience. Continue reading
Twitter is one of the fastest growing Social Media networks, and it is used actively by students, professionals, business leaders, social leaders, politicians, etc across the world. By their very design, there are very few big players in the social media space. Twitter appears to be one of the sites that continues to grow in popularity. In fact, according to research complied by Brickfish, as of October 2013 there are 231.7 million active users on Twitter worldwide and 100 million of them log into Twitter daily. So what is Twitter and why is it still growing when many of the other social sites are facing challenges? Continue reading
Sociologist Herbert Mead developed a theory known as social behaviorism, which helped explained why past social experiences help form an individuals’ personality. Mead did not believe that personality was developed by drives or biologically, but more on terms socially. He stated that the self only developed when people interact with one another.
Without the interaction of other people an individual can’t develop a personality. An example of this is if a child is left in total isolation for a long period of time then they don’t mature both physically or mentally. Next, social experience is crucial, and this includes the exchange of symbols.
Only people attach meanings to words and symbols. If you tell a dog to sit and it obeys then you may give it a snack. However, this doesn’t mean it knows why to sit down, but it does so to get food. You can tell a dog to sit for numerous of reasons such as wanting to impress your friends, or to calm it down because it is running all over the place. Also, Mead noted that understanding individual intentions is critical. This will help us to analyze how an individual will respond even before we act. Continue reading
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