When would be a better time to visit a doctor: after you are sick or before you get sick? Though many choose to see their doctor only after symptoms create enough of a demand for them to seek help, a more logical approach is to see your doctor for preventive care to ward off illness.
The same is true for your career. Why wait until your career is in jeopardy, your income falling and your stress level climbing before hiring a tenured, skilled and professional sales coach?
Day One or Day 1,000
While some coaches, eager to build their business will suggest that everyone in sales should hire them on the first day of their career, it may make more sense to delay even beginning to select a coach.
Actually, there are a couple of reasons why a rookie sales professional should consider waiting a while before hiring a coach. The first is the fact that many are in a sales position only because they are unable to find a job in a career or industry that really interests them. Sales has been called the “default occupation” for this very reason.
Hiring a sales coach on day 1 of your sales career may be money ill spent. A good coach will be focused on helping your increase your sales and may not be driven to help you decide if sales is really right for you.
Another reason to hold off hiring a professional coach is that your company will (should) have plenty of sales training for you to go through and master. Adding sales models and techniques on top of the training you are already receiving may be overwhelming. Beyond being potentially overwhelmed, you may not devote the time and attention to fully learning the training your company is giving you which probably wouldn’t impress your sales manager.
When the Student is Ready…
There’s an old expression that says when the student is ready, the teacher will appear. As long as your search for a coach begins before “crisis mode,” the time you begin searching for a coach is the right time for you.
Very few sales professionals who hire a sales coach would say that they were 100% certain of their decision to hire a coach. In fact, if you wait until you are absolutely certain that hiring a sales coach is the perfect way to advance your career, you’ll probably not hire a coach until it’s either too late or when your sales are so bad that you feel you have to do something.
T Patrick Phelps is the President of T Patrick Phelps Writing Services, Inc. He has worked with across many different vertical markets and specializes in writing for the sales, IT and personal development industries. Phelps is a Certified Life and Sales Coach and the founder of the Essential Needs Sales Paradigm. Visit [http://www.tpatrickphelps.com] for contact information
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