If you are from India or having something to do with India – you will know one person for sure: Amitabh Bachchan. He’s a legendary actor, who’s been there for decades now, and continues to produce great movies – often with a strong social message.

What’s this got to do with MyOrbit and Online Business? A lot! He has very recently started his own blog, through which he aims to share his views on various things impacting his life and industry, and because he has earned the stature – about the society at large as well.

Here’s the link: Amitabh Bachchan Blog

You can consider Amitabh Bachchan as a company himself (in India, he’s called BigB), and he has just started using his blog as a powerful communication channel with his stakeholders, which considering his profession are: fans worldwide and fellow industry professionals, and of course media. And like true bloggers, he has started answering questions as well, which will ensure the most people become regular visitors.

As we have been advising companies — both early-stage and established — a blog presents a powerful self-controlled media that you can use to share updates of important projects (upcoming films in case of BigB), respond to customer queries (fans in this case), and media reports (where necessary).

And here’s his post from today: Day 4 Blog

Okay, while the post titles are not really descriptive – he has just started using this medium – the content is great – and that’s what really matters because the readers know him already!

But if you are a start-up or if people don’t know you yet, then it will help to write more descriptive titles, because that will then show your blog posts in relevant online search-engines like Google, and bring people to your blog.

If you are serious about business relationships, you must be running a blog. The benefits far outweigh the efforts involved. Because the voice of business leaders reaches those they actually need to communicate with.

So, if you have any questions in setting-up or running your blog, please feel free to ask us. We have helped dozens of professionals and companies already. No, there’s no fee on it. We would be happy to set you up online in the best possible way.

cheers,
Shankar
on behalf of MyOrbit Team