You don’t know what you want to be when you grow up, or at least you’re acting like you don’t. You’re like a frustrated employee who hates their job, but doesn’t see how to get a better one. You lack focus, but you don’t know what to focus on so you’re running around looking under every rock trying to find someone you can sell to.
This stinks. It’s ugly, painful, and disheartening but it doesn’t have to be that way. You see, there are logical reasons it’s like this and those reasons include:
- You don’t know who you want to work with.
- You don’t know what they want.
- You don’t know why they want it.
- You don’t know what not having it is costing them, emotionally or financially.
- You’re unsure what you’re trying to accomplish.
- You don’t make yourself unique or special to anyone.
- You don’t know how to communicate who you are and what you do in a way that gets others to self-select themselves for you.
Part of your confusion and misdirection stems from fear. You aren’t making enough sales now, so you’re afraid if you narrow your target that you’ll starve to death. Just the opposite is true.
When you focus on a market and then make a commitment to dominate that market you’ll make more sales with less work and open more doors to places you could never enter now. You may wonder why or how this could be true? It’s true because we all like to feel special, we all like things that are just for us, and the more special you can be to a certain group of people the more sales you’ll earn.
When you aren’t perceived as special or unique you’re perceived as a disposable commodity. And you don’t want to be in the position of just being another sales smuck. Think through those 7 mistakes and develop your plan for becoming a top sales professional.
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