The Benefits of Hiring a Performance Coach to Help Your Sales Team

There are many benefits to hiring a performance coach to boost your sales efforts. Here are some of the major ones:

Gain New Tips to Help Your Team Sell

Some people simply struggle with new ways of selling an existing product. It doesn’t matter how long they have been in the role for. One benefit of hiring a professional performance coach is that he or she will encourage your sales team to dig deep into their chest of ideas and come up with new benefits or processes that streamline their sales efforts. Choosing a sales coach with a strong commercial background will also help your team put these new ideas and processes into practice.

Specific Advice for Your Product or Service

As already mentioned, your sales coaching will be specific to your product or market sector. If you simply search online, or in a book for generic sales advice, or if you choose to generic sales training from a qualified trainer (not experienced sales professional), the chances are that you get what you pay for. Generic tips rather than proven, actionable ideas. Generic sales books are geared for the majority of people who have never sold anything before, you will only find a handful of texts for advanced sales professionals.

A sales coach will take time to work through your ideas, your current sales experiences, your revenue targets, your personal growth goals and help you prioritise your conflicting demands so that you start seeing progress more quickly than if you attempt to sell alone. Your coach will act as your sounding board for you to bounce ideas off or review your failures so you reduce your learning curve and are more effective on your next sale. A great sales coach will help you navigate your corporate world and ensure that your prospecting is more skilled, more targeted and more fruitful than ever.

One-on-One Time with the Sales Team

Sales coaching is not just about creating a plan. If is about working with the individuals in your team to understand their backgrounds, help maximise their strengths and minimise their weaknesses. If you hire a sales coach from a sales background, you can request mentoring support, if relevant, so that your team can draw on their coach’s actual sales experience. This has the added value of reducing learning curves, bringing forward conversion dates and increasing revenue more quickly.

While popular sales texts and online resources may seem like a cheaper option, the guidance and experience that can be drawn from a sales coach who has come from a corporate sales background is invaluable.

Carla Cotterell has 17 years experience in sales and marketing roles, gained at high-growth technology start-ups and media giants such as AOL Time Warner. She is an experience Sales Coach, qualified NLP Practitioner and works with DiSC personality profiling.

You can contact Carla Cotterell here:

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