All posts by MyOrbit-Team

5 Questions, FAQ, MyOrbit Blogs, Sales & Marketing, Training

How To Improve Your Business Website For Effective Sales & Marketing Online?

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Hello Folks. In this post, we will understand how to use your website as an effective Sales & Marketing tool. The points covered here have been asked by various clients and partners in the last few months, and a post to summarize them should help everyone.

What we have seen in our experience of advising over 100 businesses is that almost 95% of them do not use their website an effective Sales & Marketing tool, and that’s why they are unknowingly leaving a lot of money on the table.

For example, today, many prospects come to our websites when they hear about our services or products, and our website has to be ready to engage any visitor, and also provide answers to all the common questions that any visitor/prospect would be expecting, to increase the interest in the products and services that you are offering.  Now this may look very logical, but the fact is that 95% of the websites that we have come across are not able to do this, and so chances are high that your own business website may be lagging in this aspect.

Some of the things that you should really consider to check if your website is really interesting and effective in Sales & Marketing are the following: Continue reading →

FAQ, Internet, MyOrbit Blogs, Risk Management

Important: Please Protect Your Email Ids

Hi Folks, over the last 6 weeks, we have observed that the email ids of many people in our extended network have been hijacked by hackers. While Hotmail seems to be the easiest to crack, we have also seen Yahoo and Gmail ids hijacked.

Its a real problem once your email id goes this way, because the hackers get access to your email id and change the password, and use your address book to send lots of spam mail from your id, and you will be forced to spend lot of time in damage control.

So to protect your email ids, please change your password ASAP if you have not changed it in the last 2-3 weeks, and keep it cryptic. This is the best protection.

And to protect against any key-logging script that may have come on your computer from somewhere, please regularly delete all cookies and Internet temp files, and run anti-virus once every week. Let us know if you want any help.

MyOrbit Blogs

US Bank Stress Test Results – Follows Pareto Law

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The much awaited “stress-test” results done for the 19 largest US Banks have found that 10 of the 19 banks need a total of about $75 billion in new capital to withstand losses if the recession worsened.

Bank of America needs $33.9 bn, Wells Fargo needs $13.7 bn and GMAC needs $11.5 bn. So these 3 banks (15% of 19) account for 78% of the capital gap. This is a classic case of Pareto law where we can see the 80/20 formation. 20% of the banks have 80% of the capital gaps.

Other banks like Citi and Morgan Stanley have smaller gaps in the  range of $1-5 bn, and many banks like Morgan Stanley are already planning to raise new capital through new stock issue.But the problem is the current capital market is not too keen to buy these banking stocks, so its a challenge even to sell/place $1 bn of banking stock today.

Overall, the stress test results can be seen as positive, as the capital gaps are not too large and not too wide spread.  It looks manageable.

Reference: http://finance.yahoo.com/news/Stress-tests-find-10-big-apf-15174824.html