Category Archives: New Media

Digital Demand Drives Growth for TCS in Q2FY2019

  • Digital revenue at 28%, up 60% YoY (CC)
  • $ Revenue grows +10% YoY; Constant Currency: +11.5% YoY
  • Operating Margin at 26.5%; +144 bps expansion YoY
  • Net Profit up 11.9% YoY

Mumbai, October 11, 2018: Tata Consultancy Services (BSE: 532540, NSE: TCS), the leading IT services, consulting and business solutions firm reported its consolidated financial results according to Ind AS and IFRS for the period ending September 30, 2018.

Financial Highlights for Quarter Ended September 30, 2018

  • Revenue at $5.215 Bn, +10 % YoY
  • Net Income at $1.119 Bn, +11.9% YoY
  • Operating Margin at 26.5%, an expansion of 1.4% YoY
  • Earnings Per Share at $0.29, +11.9% YoY
  • Net Cash from Operations at $1.042 Bn i.e. 93.2% of Net Income
  • Dividend per share of Rs. 4.00
    Record date 24/10/18; Payment date 30/10/18

Business Highlights for Quarter Ended September 30, 2018

  • BFSI, Retail verticals continue to accelerate: +6.1% and +15.6% YoY respectively
  • UK and Europe lead growth: +22.8% YoY and +17.4% YoY respectively
  • Superior client additions across bands: 4 new clients in the $100M+ band, 7 in the $20M+ band, 10 in the $10M+ band, 11 in the $1M+ band
  • World’s largest Agile-ready workforce: 279,000+ employees Agile trained
  • Net addition of 10,227 in Q2: highest in 12 quarters
  • Best-in-class retention: IT Services attrition rate steady at 10.9% LTM

Commenting on the Q2 performance, Rajesh Gopinathan, CEO and MD, said, “We are very pleased with our all-round strong performance in Q2. Revenue growth was driven by expanding demand for digital transformation across verticals, and continued acceleration in BFSI and Retail. Our industry-leading digital growth, and best-in-class client metrics bear testimony to our standing as the preferred partner in our customers’ growth and transformation initiatives.

He added: Our Business 4.0 thought leadership framework, contextual knowledge, and full stakeholder capabilities differentiate us, and drive demand for our solutions and services. Our Machine First Delivery Model (MFDM™) and Location-independent Agile methods are helping customers integrate automation deep within their enterprise, and orchestrate a more effective human-machine interplay to deliver superior customer experience at scale.

N Ganapathy Subramaniam, Chief Operating Officer & Executive Director, said, “This has been a very good quarter, with strong demand in areas like analytics, cloud and automation. Our Quartz Blockchain Solution is gaining traction, and we are seeing the creation of nascent ecosystems which could transform markets. Our Enterprise Agile 2020 vision is shaping open, collaborative workplaces and Agile ways of working. This, along with MFDM, is driving intelligent automation and the discovery of a new meaning to work i.e. training the machines with the contextual knowledge, scaling businesses and creating ecosystems. This people-first approach to the machine-first world is seen as a key differentiator by our clients in driving growth, competitive edge and innovation in their businesses”

V Ramakrishnan, Chief Financial Officer, said, “It is encouraging to be back in our preferred range of profitability at the operating level. Even as we expand our investments to build on our lead in the Digital space, our disciplined operations, the improving growth trajectory and a supportive currency make our margins resilient.” Continue reading

200 Powerful Social Media Marketing Tips

“Get Instant Access To 200 Powerful Social Media Marketing Tips To Increase Your Followers, Build Credibility And Gain More Customers

Put Your Business Into Overdrive! Discover How To Benefit From High Traffic Social Media Sites!

What if you could reach thousands of new customers without ridiculous advertising costs?

Imagine generating new leads every minute of the day without struggling. This can all be done thanks to today’s powerful social media sites.

Why Social Media?

Social media sites like Facebook and Twitter are the new trend of the internet. They have opened new possibilities to communication and improved the way people connect and share.

Think of it as an online ground where people can meet and interact electronically. But as you know, business thrives where people thrives. And having realized the large number of people that login to social media sites on a daily basis, internet marketers found a new marketing channel for their online businesses.

Social Media Can Grow Your Business

Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which businessmen can use to connect to their targeted market niche.

However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly.

In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise.

So to help you avoid the pitfalls of social media marketing, I’ve put together a guide that’s packed full of tips on social media sites.

200 Social Media Marketing Tactics

 

Here’s what you’ll discover in this guide:

  • 200 tips on social media marketing so you can take full advantage of these free, high traffic sites.
  • Tips on choosing which social media site to use
  • Tips on getting started with a social media site
  • Tips on keeping subscribers glued to your page/account
  • Tips on using multimedia content
  • Tips on using language
  • Tips on using YouTube effectively
  • Tips on how to expand the reach of your social media account
  • Tips on outsourcing work and task
  • Tips on dealing with trolling, defamation, and other derogatory comments from users
  • Tips on using Facebook
  • Tips on using Twitter
  • Tips for safety
  • Tips on involvements you should avoid
  • Tips on measuring and improving the effectiveness of your social media account
  • Tips on coming up with a good content
  • Tips on writing your comments and posts effectively
  • Tips on unique ways to deliver your message
  • Tips on improving customer relationships
  • Tips on dealing with competition
  • Tips on financing your social media account
  • Tips on making your social media account user friendly
  • And much more!

How Can I Use This Powerful Guide Right Now?

You can own 200 Social Media Marketing Tactics today for only $7.85

That is a truly incredible value, especially considering the significant difference it’ll make to your success. You will be hard-pressed to find a more valuable resource.

Using Twitter for Business

Twitter is a high impact Social Networking site, and messages can spread far and wide on it. There are about 250 million active users on Twitter worldwide and 100 million of them log into Twitter daily. So Twitter is one of the top sites in the social media space. So what exactly is Twitter? Its an online social networking and micro-blogging service that lets you send and read “tweets.” Tweets are text messages limited to 140 characters. However, within the context of any tweet you can embed hyperlinks which makes it a powerful marketing tool for anyone with a blog or a website. Being able to link to other URLs means you can share value and information. You can share links from your own site as well as promote your fellow business owners to build relationships with customers, prospects, and associates.

You can also make your tweets shareable by using the hashtag. The hashtag (#) identifies the keywords for your tweet or post. Here are a few examples:
* What are your favorite Thanksgiving traditions? LINK #ThanksgivingMemories #ThanksgivingTraditions
* 10 tips for a relaxed Thanksgiving holiday LINK #NoMoreThanksgivingStress
People can search for your keywords and be led to your Twitter profile where they may follow you and/or share your links with others. Continue reading

Evolving Role of Social Media In Business

In business, advertising is often critical to success and companies will go great lengths to promote their product(s) or service(s). These days, no matter where consumers are, advertisements are everywhere. From billboards to buses and even their own phones, consumers are constantly barraged by advertisements, whether they like it or not. With the dawn of social media in an age of information, companies have found ways to incorporate themselves into consumers’ very lives, with their incessant need to promote as strong as ever. Continue reading

How to Engage Your Social Media Audience?

https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcRE8ULH9uGjimM8r15nVw8Tb2X-hB7ZW3zcHuYBSA9U3nl9-nFWA key element to building your business through social media is being able to engage with your audience. Posting for the sake of posting won’t help. The goal is to capture attention and motivate people to not only become part of your business community but to also become lifelong customers. This requires both seizing attention and then retaining it. Let’s take a look at strategies to both ignite and engage your social media audience. Continue reading