Category Archives: Business Development

Business Development, Business Strategy, FAQ, Sales & Marketing, Start-ups

Building Your Business With A Purpose

Building my business has been a fun yet challenging journey. My Business journey began in 1998 and 15 years later, I have discovered that the only way to build a successful business is with a Purpose. In fact, I believe that a business without a purpose is a business that is destined to fail.

When I wrote my business plan, it was written with my purpose in mind and that was, “To provide High Quality Chilare.” In fact, my purpose was the glue that held the business plan together. Moreover, as I completed each section of the business plan, it was completed with my purpose in mind.

Building a Business on purpose, takes lot of planning, lots of energy and lots of focus. Most importantly, you must be willing to persevere… no matter what comes your way. Adversity seems to attach itself to every business with a purpose; however, you must stay focused and stay the course.

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Business Development, Business Strategy, FAQ, Sales & Marketing, Start-ups

Seven Cutting Edge Strategies to Boost Your Business Profit and Potential

In a contemporary era during which the rise of globalism and the internet has made the world of business increasingly competitive, business owners who want to experience perpetual growth and expansion must be strategic and innovative when they develop plans to sell their goods and products. There are several strategies that business owners can employ to accomplish this objective, and seven of them appear below:

1. Social Media Marketing
Social media marketing is an incredibly effective way for a business to connect with prospective clients and improve its conversion rates. There are a plethora of social media marketing strategies that can be employed to accomplish this objective, including tweeting links to the business’s product pages via Twitter.

2. SEO
Internet marketing is an important and effective way to advertise your business goods and services in the online world. The central component that makes the internet marketing process efficacious is SEO-or search engine optimization. Although broadly defined, SEO is basically the process of implementing strategies that will help a business website or other media forms achieve page one ranking on the results pages of major engines like Google, Bing, Yahoo, etc. There are several SEO strategies that can be implemented, including great content creation, link building, keyword analysis, etc.

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Business Development, Business Strategy, FAQ, Sales & Marketing, Start-ups

Family Business, Non-Family Business, Urban Myths.

After 20 years of working with Senior Executives across the world it’s interesting to see the mistakes when appointing Senior Executives. There can be many reasons why, but one reason is not understanding the differences of working in a Family Business and a Non-Family Business. I’ve recently met several Senior Executives who are unhappy with their employment because of this lack of knowledge and understanding and I’m meeting Business owners who didn’t realise there was a difference. These Business Owners feel that money and title is enough and stick to the Mantra of “Surely experienced ‘C’ level Executives can work in any company?”

Due to the change of economy, I have become more involved with assisting Family Businesses rather than just the corporates in finding ‘C’ level people. To do this successfully I believe that everyone in the process of hiring Senior Executives must understand the differences that separate the two entities. Having worked for an English and Indian Family Business in a past life this has helped me at first hand to see the ups and downs of these Businesses; this with a theoretical base has helped with running my own companies or advising others with theirs.

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Business Development, Internet, Online Marketing

Business Marketing with Google+

Google+ is the social networking platform of Google, and it can help significantly in marketing and brand building. Google+ is simple and free, tool allows you to connect with your audience, share information, conduct polls, and stream online content. Like other social networking sites, it can be used for marketing and brand building for your business. However, Google+ may offer some benefits to your brand that you can’t find anywhere else.

Create a Hangout
Google Hangouts is a free service that allows you to have conversations with up to ten people. You can also live stream recorded content to thousands of people. Google Hangouts makes it easy to handle small group conversations or large scale content initiatives. There are video chat is a valuable feature to connect better with people. It helps you strengthen your brand personality and voice. This can be particularly powerful for small business owners who have direct contact with their clients and prospects. Face-to-face conversations build relationships. Continue reading →

Business Development, Business Strategy, FAQ, Sales & Marketing, Start-ups

What To Expect When Selling Your Business

Building a successful business takes years of effort and attention. Having expended plenty of blood, sweat and tears over that time, business owners want to maximize their value when selling.

Many of the qualities that make a business owner successful will benefit a business seller, too. However, not many owners have much experience in selling a business. It is a long, complex process. Here are some of the major issues business owners should consider before, during and after a sale to secure the best value for their hard work.

Preparing For The Sale

No matter what sort of business you own or how big it is, determine why you are selling and what your priorities are. Do you want to hold out for an all-cash sale, which may be harder to successfully negotiate, or are you willing to consider an installment sale or taking equity in the acquiring company? Do you have a minimum price determined by factors other than the business’s value, such as your retirement plans? Do you want to preserve the jobs of family members or long-term employees? These and other considerations may seem obvious, but it is essential that you articulate them to yourself before you begin.

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