Category Archives: FAQ

FAQ, Jobs & Careers, MyOrbit Blogs, Training

How To Write A Good Cover Letter?

January 7, 2013 myorbitx

The cover letter is the first thing which creates an impression of you; and if it is invisible then so are you. Your cover letter might as well be invisible if it doesn’t command the attention of the reader. If you follow the same tired old cover letter formula that so many people seem to want to hang on to then you’ll get the same result that they get. You go unnoticed and end up like Mr. Cellophane in the musical “Chicago”.

The way for your cover letter to be invisible is for it to be so similar to so many others that it simply doesn’t get seen. As a professional recruitment consultant I have viewed so many cover letter and CV combinations that it takes something different to catch my attention. When I receive maybe two hundred applications, the first few are greeted enthusiastically but this soon wanes when I keep seeing: Continue reading →

Business Strategy, FAQ, Finance, Industrial

Renting vs Buying Equipment

January 4, 2013 myorbitx

There are always going to be times when, no matter how carefully an excavation company plans out a project, there simply isn’t enough equipment on hand to handle the requirements of the project without running out of time. The choices at this point are clear – rent the machines you need or buy them. It is however, not easy to make these types of decisions, thanks to several factors that you will need to consider, and uncertainty about the business conditions you will face in the future.

Equipment Rental Pricing: Its no secret that rental companies make a killing with the equipment they rent out. Most companies will rent on a daily or weekly basis, which is good for them but can be bad for you. Depending on what area you work in, the price can be very high or just right. Continue reading →

Advertising, FAQ, Training

How to Create a Successful Advertising Plan?

December 30, 2012 myorbitx

Many factors have to be considered when making an advertising plan. Like the type of message to be delivered, the audience to be targeted, how they should be targeted, budget, etc. all of which depends on the nature of the advertisement.

Regarding the type of message to be delivered, try thinking from the point of the customer. What will impress him and catch his fancy. Note down points what the customer expects from the company and what advantage will he have when dealing with the company. Effort should be made to retain viewer or listener’s or reader’s interest in the advertisement until the end. This procedure is known as message selection. Continue reading →

FAQ, Healthcare

The BEST Supplements for Your Immune System

December 12, 2012 Priya Rajpoot

The Amazing Human Body

The iImmune system is a truly amazing system. Research has revealed that it has a number of miracles that humans are unable to understand or replicate despite the advanced technology currently available.

The body has about 100 trillion cells that make up all the organs, bones, muscles, tissue, eyes, skin and the other body components. About 8 million cells die every second and are replaced by new cells, constantly revitalising the body.

These trillions of cells carry out millions, if not billions of complex activities every second of every moment of your life, regardless if you are awake or asleep. The body is an “electric machine” that triggers these activities primarily through enzymes that carry out complex chemical reactions which can identify and instantaneously communicate with, and control every single friendly cell in your body. This is far more powerful and intelligent than any known computer that exists today.

Continue reading →

FAQ, Healthcare

Five Trends to Note in Healthcare Marketing

December 10, 2012 Priya Rajpoot

Gone are the days of healthcare advertising consisting of free samples, branded note pads, a print ad or celebrity spokes person. These elements are still at play, but like its consumers, healthcare providers of all types are becoming savvy, technology reliant and multi-lingual.

Baby Boomers

Baby boomers are the largest users of healthcare in America, simply due to the sheer population size of their generation. Baby boomers aren’t aging, they’re getting better and don’t let a number dictate their actions or lifestyles.

Just as baby boomers remain dynamic and active, healthcare advertising is too. Arthritis medication ads feature active seniors; established and trusted brands feature baby boomers and are updating packaging to be more senior friendly; celebrity spokes people are themselves members of the baby boom generation they market to.