This is for those who had already bought the iPhone on the initial launch prices. Rich DeMuro, Senior Editor for CNET tells how.
Eurostar Goodbye Waterloo, Hello St Pancras
Eurostar in the UK is going to get High Speed rail soon! And that’s very interesting for any frequent intra-Europe traveller. From November 14, 2007 (mark the date please), its going to be faster travel, and at least 30 to 60 minutes shaved-off your UK-Continental Europe train travel times. The 186mph high-speed line from St Pancras International in London to the Channel Tunnel means that the UK will become part of the high-speed rail network that covers much of Europe. Check out their website for more information: http://fortomorrow.eurostar.com/
In fact, Eurostar is joining Europe’s other leading high-speed rail operators to form Railteam, to make your journey even easier. Railteam is being brought to you by a group of rail companies – along with Eurostar they are: Deutsche Bahn (Germany), SNCF (France), NSHispeed (Netherlands), ÖBB (Austria), SBB (Switzerland) and SNCB (Belgium), as well as two of their high-speed subsidiaries Thalys and Lyria. Railteam covers any journey that starts and ends in a Railteam country (see the map on the right), at least part of which involves a high-speed rail journey with a Railteam partner.
Richard Brown, Eurostar CEO, sums it up best: “Railteam will reduce barriers between countries and build confidence in the quality and reliability of international services. It will provide travellers with an integrated network with connections as good as or better than airports, and make high-speed rail a really attractive and effective alternative to the more environmentally damaging, short-haul airlines.”
Photo by Michael Walter/Troika
Phone Calls = Page Views?
Scott Hamilton, president and CEO of VoodooVox believes: “Phone calls are the new page views, and VoodooVox’s In-Call Network is the next breakthrough advertising channel. We strongly believe that most telephony services that consumers currently pay for can be delivered profitably and for less with advertising support. Our In-Call Media represents the new standard by which all voice-based marketing will be gauged.”
The idea is interesting and we will wait and see how consumers react to voice ads, while they are waiting on hold to speak with their bank or pay the utility bills. Meanwhile, Voodoovox has closed $8.1M Financing Round led By Softbank Capital.
Steve Murray, partner, Softbank Capital feels: “The potential for ad-supported telephony extends far beyond directory assistance applications….Over time, we expect VoodooVox to help drive new applications, improve customer experiences, and decrease pricing for consumer telephony services of all kinds while raising profitability for the call publishers that provide these services.” The full news release is on their website.
So what’s the takeaway for you? There are more and more options of advertising, and reach audience at the most suitable time and space. Following the Internet, the telephone services got online, and in a few years, we can have “personalized” digital TV channels (more about that sometime later). So for any product or service that you want to market, consider all possible alternatives – they are increasing all the time.
Google Mobile Search Ads Go-Live
After about a year of trials, Google has announced it will begin including AdWords advertisements within Google Mobile Search results. In an email shared with advertising partners on Tuesday, Google wrote: “We are happy to announce a new feature that will allow you to easily reach additional qualified customers who are searching Google from their mobile phones.
n the next few days, your search ads will be eligible to run on Google Mobile Search pages (like they currently do on Google.com). We are offering this feature – and any resulting clicks – for free through November 18, so you can experiment with the rapidly growing mobile platform while still reaching qualified customers.” For more info on this, read this Search Engine Land article.
Now, Mobile advertising has been predicted to be a big market, and while some businesses have taken their positions, others are still discussing over their white boards, and still others are making power point presentations that may not turn into action for another year.
One thing is for sure: mobile advertising is going to benefit from all the wide screen devices that we have been getting, including this Treo (one of our favourites!) You can receive text and images, like menu cards, driving directions, hotel room pricing lists, and more.
So how can you benefit as a business?
As you can expect, there will be a high demand for services while a person is on the move — related to transport, food, medicines, hotels, finance, etc. If you can deliver a reliable service, then there is an opportunity to advertise on the mobile platform, and sell at a better profit margin because the consumer is usually looking for immediate response, delivery, or action. For these services, he or she most probably won’t sit down to prepare a detailed comparison table, and you can get the order if you can deliver in the short time-frames.
But if you can’t you will have more than your share of irate customers!
Direct Sales Training – This CSI Will Close You More Sales
Direct Sales Training:
Jared is an exceptionally good closing manager. He is the manager that closes the difficult deals. One day I asked Jared to tell me his negotiation skills success secret.
Jared said his secret is like the TV show CSI (Crime Scene Investigation). Only Jared’s CSI stands for “Customer Selling Investigation.”
Jared explained that when he was a new closer and didn’t close a sale he would do a CSI on the deal. He would interview the salesperson that worked the deal. In most cases he was able to quickly determine the missing ingredients in the deal. Maybe the salesperson did a poor job fact finding with the customer and didn’t know their hot buttons. Maybe they didn’t identify the customer’s main motivation for considering the purchase. Maybe there was a poor product selection in matching the customer’s needs.
Jared’s Realization
Jared said he soon started to realize that as a closer he was more like a report card on how well the salesperson set up the deal.
Jared concluded if he could do effective direct sales training with his salespeople his closing ratio would increase. Jared soon became a sales coach to his people. He helped them improve their fact finding skills, their listening skills and their product selection skills.
Jared’s Almost Magical Closing Improvement
As Jared started doing more sales training coaching his negotiation skills and closing ratio seemed to almost magically improve. And the more he did sales training with his sales team the more his closing ratio skyrocketed.
Your Direct Sales Training Action Item:
Proactively take charge of your own sales training. Take some time to sharpen your fact finding skills and product knowledge skills. Do your own CSI after each deal and analyze what happened and why. Soon you will be working a lot smarted and closing a lot more sales like Jared.
David Nassief negotiation skills [http://www.phoenix-best-sales-jobs.com/negotiation-skills.html] coach invites you to improve your sales with the free report “Selling Secrets of Top 5% Earning Salespeople” [http://www.phoenix-best-sales-jobs.com/top5-free-report.html] David’s site is [http://www.phoenix-best-sales-jobs.com]
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