Here’s an interesting post from the archives of E-Business history.
May 1, 2001 – as reported by BBC.
http://newsvote.bbc.co.uk/2/hi/business/1306034.stm

Ebay has won far more new visitors than Amazon. The online auction site eBay has overtaken Amazon.com as the most visited e-commerce site, according to a Nielsen/Net Ratings report. The data shows that eBay’s audience grew by over four million during March to 22.13 million. Continue reading When EBay Overtook Amazon -March 2001