All posts by MyOrbit-Team

What is MyOrbit.tv

It’s the first post on this blog. We had maintained a blog on another domain so far, but now merged our blog with the main site, which means all the industry viewpoints and experiences- in text, audio, and video – will be available directly on this site.

MyOrbit.tv is a member-driven Internet video channel focused on business and professional development. Our viewers and members are worldwide, making this an attractive platform to view and share professional experience and promote new products and services – all this at a fraction of current costs involved in marketing, new product launch, and customer interaction.

Of course, this channel won’t solve it all for you, but we have a plan – to add beneficial functionality and information – few at a time, so that a majority of our members can benefit from them. The discussions and videos on this channel are by active professionals and business executives, and we believe it offers great value to our viewers and members. This video shows how you can benefit from this channel.

We will pushing the boundaries of Internet streaming video. Some of the benefits for our Members and Viewers will come from applications like:

  • Industry discussions and debates with members – this gives original content, which everyone wants to watch.
  • New product demos by companies (eg. a medical diagnostics company demonstrating the benefits of its new diabetes management product, a SOX consulting company showing their solution framework, etc)
  • Career Development (eg. sales training and commercial presentation videos, job candidates presenting through video; crash the recruitment process through private videos)
  • Promoting professionals or new businesses (eg. a warehouse business showcasing its premises, security facilities, and client endorsements)
  • Pre-approved advertisements (by our Member council) launched by the viewers

Online Video Ads have big growth ahead

A study by Insight Express carried out for Advertising.com (the number one online advertiser) found that news and video streams were the most popular types of content for viewers.

  • News clips were favored by 48% respondents
  • Music videos were preferred by 47%
  • Movie trailers were next with 32%

While ads pay for some of the content that drove streaming growth last year, eMarketer senior analyst David Hallerman believes that the market for streaming ads may have built in limits.

“The current video ad inventory shortages both create higher CPMs and hold back a fuller flourishing of this market”

Last year in June 2006 McKinsey & Co. reported that Internet video ads were 80% sold out in 2005! “Assuming that marketers don’t increase the number of ads they place in each video stream, the maximum supply of video ads is currently about $600 million a year – far less than future demand,” noted McKinsey & Co.

My conclusion is that those new media players, who can make the production of video ads easy, have an opportunity to exploit. Microsoft Movie Maker is the easiest so far. But there is a need for better-effect templates that can make video editing on microsoft platforms easy for the marketing teams of most non-tech savvy companies. And once that is done, the growing presence of established Internet video channels like www.Youtube.com and niche channels like www.MyOrbit.tv (for business) make it easier to reach large or focused audience.

About the  author: Shankar AVSB is the CEO of MyOrbit and actively tracks the online new media markets and advises businesses on how to benefits from the new market developments.

Contact Thanks

Thanks for your interest in MyOrbit. We want to share valuable and interesting developments in the area of Internet, business, politics, and social change.

Our aim is to build a site network that can reach 1 billion people worldwide.
Lets stay in touch and you will hear from us again soon.
For any questions, please email: connect @ myorbit.tv

Best Wishes,
Shankar AVSB
on behalf of MyOrbit Team

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Hi, you must be a connection to our team because you are already registered in our contact list.

Our aim is to build a site network that can reach 1 billion people worldwide.
Lets stay in touch and you will hear from us again soon.

Best Wishes,
Shankar AVSB
on behalf of MyOrbit Team

P.S. For any questions, please email: connect @ myorbit.tv
and we will try to reply within 24 hours.