All posts by myorbitx

Five Pillars of Marketing Success

Does the following give a pretty good picture of your current marketing activity?

You have a website but you’re not really satisfied with it. You go to networking events once in awhile. If someone asks you to give a talk, you’re happy to do it. You post on Facebook and/or LinkedIn semi-regularly. When you find the time, you send an article to those on your relatively small email list. You occasionally set up meetings with colleagues to explore opportunities.

Now there’s nothing wrong with any of those marketing activities. And usually, they will result in landing some new clients. But this is not the approach that works to get a steady, predictable stream of new clients.

Please don’t tune me out here, thinking, “Well, I really can’t do more than this. I’m already stretched thin. If you give me too much to do I’ll get overwhelmed.”

I agree. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.” Continue reading

BFSI moving to a Cloud-first paradigm

Cloud migration is an integral part of the digital transformation journey of banking, financial services, and insurance (BFSI) firms. Many BFSI firms are adopting cloud-first strategies to realize the benefits of business excellence, innovation, speed-to-market, and operational and infrastructure savings. BFSI organizations tend to initiate the cloud migration journey by adopting infrastructure-as-a-service (IaaS) models and evolve to embracing platform-as-a-service (PaaS) and software-as-a-service (SaaS) models as cloud solutions and products mature. Successful migration will, however, depend on choosing the right cloud deployment models as well as cloud service models. BFSI firms must consider some crucial factors while choosing the cloud migration model:

  • Business value and technology
  • Functional uniqueness and product maturity
  • Privacy, security, and regulatory requirements
  • Costs, scalability, and performance

Aparna Jiddu
Platform Architect, Banking, Financial Services, and Insurance, TCS

Sripada Sarma
Solution Architect, Banking, Financial Services, and Insurance, TCS

Explainable AI (XAI) to understand ML Models

AI systems are increasingly being entrusted with making critical decisions. Many of these decisions might have a considerable impact on businesses and even our lives. Machine learning (ML) is at the core of these decision systems.

The evolution of deep learning has resulted in a tremendous increase in the accuracy of these decisions, but the machine learning models that these AI systems are based on are mostly ‘black boxes’. The human mind, however, is not comfortable with trusting a system that makes a decision without letting it into the rationale behind this. And where trust is in deficit, acceptance is difficult.

Explainable AI (XAI) refers to a set of tools and techniques that help us humans interpret and trust the decisions made by ML models.

https://www.tcs.com/content/dam/tcs/pdf/discover-tcs/Research-and-Innovation/explainable-ai-machine-learning-models.pdf

– by Jayashree Arunkumar
Technical Architect, Incubation, Research and Innovation, TCS

Swami Vivekananda – A Monk Who Inspired Us

“Dare to be free, Dare to go as far as your thoughts lead, and dare to carry that out in your life”

Narendranath Datta better known as Swami Vivekananda (12 January 1983- 4 July 1902) was an Indian Hindu monk, creative thinker, social reformer, great speaker, and fervent patriotic who founded the Ramakrishna Math and the Ramakrishna Mission. He firmly practiced, preached, and advised others for the pure and true spiritual path. His birthday is celebrated as National Youth Day in India.

Here are few anecdotes from his life-

Once when Swami Vivekananda was in Varanasi, he was surrounded by a large number of mischievous monkeys while he was coming out of the temple of Maa Durga. They seem to be exasperating him. Swamiji did not want to catch them so he started running but the wicked monkeys followed him an old monk was watching them he asked Swamiji to ‘stop and face them!’ Swamiji obeyed the monk and stopped. When he turned around and faced the monkey they ran away. Years late he said, “If you ever feel afraid of anything, always turn round and face it. Never think of running away.”

During a long trek in the Himalayas Swamiji found an old man extremely tired and exhausted. He was standing without any further hopes at the foot of an upward slope. The man complained to Swamiji in frustration, “Oh, Sir, how to cross it; I cannot walk anymore; my chest will break.” After patiently listening to them and he replied, “Look down at your feet. The road that is under your feet is the road that you have passed over and is the same road that you have before you; it will soon be under your feet.” His words motivated the old man to resume his onward trek.

On September 11, 1893 in his debut speech at the Parliament Of religions in Chicago instead of the customary ‘Ladies and Gentleman’ he addressed the gathering of 7,000 people with ‘Sisters and Brothers of America’ for which he was applauded for full 2 minutes.

While returning to India from London, one of his British friends asked him: `Swami, how do you like now your motherland after four years’ experience of the luxurious, glorious, powerful West?’ Swamiji patiently said: `India I loved before I came away. Now the very dust of India has become holy to me, the very air is now to me holy; it is now the holy land, the place of pilgrimage, the Tirtha!’

A true inspiration for millions!

Article Source:
https://EzineArticles.com/expert/Rupal_Jain/207338