Category Archives: 5 Questions

6 Steps of Internet Marketing to Grow Your Business

https://encrypted-tbn2.google.com/images?q=tbn:ANd9GcR12KKLMipewYlTSHw_702izG-pL3nhr8ciJXGMmySQYZbtnSfnugToday, most businesses want to use their websites to sell products and services, yet they do not know how to do it effectively or what kind of expectations one should have about what the Internet can do for getting new sales/revenues. If you are a business owner, you must have an online marketing plan. Following are 6 steps for Internet Marketing to increase your Business.

1. Communicate with your current customers with the internet. Think about it: if you are using the internet for all kinds of things, so are your customers. The internet is a great way for you to build a lasting relationship with the people who have already bought your products. You can do this by offering them a mailing list with coupons inside, or by starting a blog that takes questions from consumers. Continue reading

Digital Rights Management for EBooks

Question from Ben from Texas: What is Digital Rights Management and how does it work for eBooks? I am going to publish an E-Book next month and its going to be a pdf file, and I don’t know whether anything can be done to prevent unauthorized distribution of pdf files on the Internet. Please let me know your suggestions. Thanks.

http://www.temple.edu/cjtp/icons/acrobat_pdf_icon.jpg

Answer:  Digital Rights Management (DRM) is a technology used to place limitations like, access to or copying of, onto digital content (eBooks, music, etc.). You as the publisher or author of the ebook can determines the level of restrictions applied to an eBook. This includes how many times an eBook can be downloaded for a single purchase, and the number of devices (computers, eBook readers, etc.) to which the eBook can be transferred. Continue reading

Why are websites protesting SOPA-PIPA bills?

SOPA and PIPA represent two anti-piracy bills in the United States House of Representatives and the United States Senate respectively. While these bills may have good intentions, but they are harming the core principles of the Internet: freedom and innovation. The Electronic Frontier Foundation has a good explanation of how the bills violate the freedom of speech that serves as the foundation of the Internet.

We suggest US-based visitors to contact your Representative or Senator, and its International customers to donate to organizations like EFF, to ensure that broad opposition to this proposed legislation rings loud and clear. Many prominent Internet companies participating in the protest are listed here: SOPAstrike.com Continue reading

Insurance and Financial Services Sales Job Interview Questions

Question from Sam: Hello, I have managed to get an interview for an insurance and financial services sales position, and now I want your help! New York Life, Prudential and Metlife want to interview me, but I don’t have financial experience. Can you please tell what kind of questions will be asked?

Answer: Here is a list of basic questions they will are very likely to ask you:

• Have you ever been in sales before? If so, what was your closing ratio?
• What do you know about our company/products/industry?
• What is the most difficult problem you have ever solved?
• Explain a time when you have worked effectively under pressure.
• Explain something that you have attempted and failed. What did you do next?
• How do you feel that your personal or academic background fits with the position that you are seeking?
• What do you believe will be the biggest challenges of this position?

The demand-supply situation for job is highly favorable towards the employers, i.e., htere are more candidates than jobs. Try to share examples from your past work, and if possible, ask the intervieweers to call your previous managers, or references on the phone. Positive references help a lot in all kinds of job interviews, from entry level jobs to the senior  executives, and company board positions.

All the best!

Website Questionnaire

Here’s our Website Questionnaire for creating a new website.

1. What are the main objectives of your business/company?
2. When and where was your business started?
3. Who are the people running/managing/leading the business? Please describe their profile in brief.
4. What are the different products/services offered? Please list them along with brief description. Include standard prices if available.
5. What are the biggest benefits of your products/services?
6. Who are your major competitors? Please name them and share their websites.
7. How are your products/services better than competition?
8. How many customers do you have and where all are they located?
9. What are some of the most commonly asked questions by your customers? Please also share your answers to those questions.
10. Please share any positive feedback/testimonials received from your customers and business partners.
11. Do your customers have a typical profile with respect to their industry, background, income, etc? If yes, please clarify.
12. Is there is any latest news related to your company that we can share on the website?
13. Please share your contact information: Phone, Email, Address
14. Do you have any certifications or memberships of industry associations? Please list them.