Category Archives: Advertising

Advertising, Business Strategy, Innovation, Market News, MyOrbit Blogs, New Media

Success Story of Wall Street Journal Online

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At one time, newspapers were incredibly influential in terms of their ability to shape opinion. This is not the case anymore. The main reason for this is the fact that online news sources are providing serious competition to the traditional print press. This has led to a significant decline in newspaper circulations.

However, a small number of print newspapers like the Wall Street Journal have not only survived the online storm; they have done extraordinarily well despite the competition. The newspaper still boasts two million readers a day. Even more impressive, however, is the fact that the paper has transitioned quite well into the online medium. Its online subscriber numbers are staggering as the paper has close to one million members. These are truly amazing numbers and it leads many people to wonder the secret of the Wall Street Journal’s success.

Part of the reason is that although the newspaper is named after a particular street in New York City, the subject matter of the paper is international in scope. There are financial markets all over the world. People involved in these markets require an influx of news on the subject of banking, finance, and the economy.

Whether it is the financial district of modern London or the black Wall Street of 1920’s Oklahoma, people all over the world have required financial news. The Wall Street Journal provided for that need. As a result, it has been reaping the rewards since its inception in an earlier century.

Of course, the ability for the Journal to stay relevant ties in with the foresight to create an online presence. This is no minor feat. Had it not effectively developed a credible online subscription service it would have lost ground to more visionary start ups. Yes, the Journal could have gotten into the game at a later date but this would have been seen as a “follow the leader” tactic and not one of innovation. The New York Times learned this lesson when its late start into online news subscription services never caught on.

How ahead of the game was the newspaper in this regard? Well, the website debuted in 1996. (URL: WallStreetJoural.com) The internet was making its first expansion into people’s homes during this time period. They were well ahead of the curve since it immediately jumped into the fray. Yes, several newspapers had websites but they were sparse and did not truly embody the look and feel of a new media dynamo. The Wall Street Journal Online did and it set the foundation for the future growth that it would soon experience.

Part of the reason for this is that they understood the trends media communications were being directed. Since the Wall Street Journal lived in a realm of dollars and cents, it understood that the future of news would be found in online subscriptions. Traditional newspapers were simply too mired in tradition to grasp this concept. As such, they fell behind while the Wall Street Journal embraced change and rode it to significant new media success.

This is an article written by one of our Wall Street experts of the Wall Street Gemzies page. This Gemzies page is an Online Wall Street Community where fellow experts can share, rate and find websites, videos photos, books and the latest news. We have got some great content on the Wall Street Bull, Black Wall Street and the Wall Street Journal. We invite you to join our Wall Street Gemzies. Article by Marcel_Van_Brienen.

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A few thoughts by MyOrbit: 

The  Wall Street Journal has maintained a prime position in the free market economy, and whether you agree with their views or differ, it is a fact that their view reaches a few million business/financial professionals, and hence has the ability to make tremendous positive or negative influence on any topic they touch.

That said, the online medium, including blogs and websites like ours, are playing an increasingly important role in providing the raw material/ stories that ultimately appear on the pages of Wall Street Journal. The advances in online media have made it possible to get noticed rapidly. For example, Many reporters regularly pick stories from the top social bookmarking sites like Digg and Stumble-Upon.

These are interesting times, and Wall Street Journal surely has made itself comfortable in the online space, which in way, ensures its survival and leadership position in the coming years.

Advertising, Business Development, Innovation, Internet, MyOrbit Blogs, Online Marketing, Sales & Marketing

MyOrbit Lab Report: Increase Website Traffic with Web Traffic Machines

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More Test Results: These tools are working. On our test site, we have got 30% increase in real visitor traffic in 2 days – that’s a significant increase worth reporting. But we spent a whole day in learning the system. So it is important to follow the tutorials to the exact word.

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Our Original Post from March 2nd:
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Now, which online business does not want to increase their online traffic? We can’t think of any! Whether you are selling insurance, or real estate, or credit cards, or printer-ink, or any other service, you want “interested” people to come to your site. We call that targeted website traffic.

A couple of days back, a new product suite has been launched by Bishop Anders from Texas, which looks like the most comprehensive website traffic generation system there is. In addition to 26 simple and complex tools, the package includes informative videos and guides to help you understand the full framework.

The tools are showing promising results in our experiments (remember we have lab to test these new products), and hence we will recommend this product. If you have an online business that needs more visitors, then should be good for you.

It operates on a monthly subscription fee $97 (easily worth the amount) for the value, and one can also try it out for 10 days with just $37. Learn more at their website: Web Traffic Machines

It is very important to understand that not all the tools in the package will be useful/relevant for each website/online business, and that you will need to see these as long-term helpers, rather than short-term tactics which could get your website under scrutiny, which is not good.

The membership slots are limited, so if you like it, join risk-free using the trial offer rather than losing the slot.

Advertising, Innovation, Internet, New Media, Online Marketing

2008 New Year Resolution: Publish Your Own Book

Over the last one month, it was the season of New Year resolutions, and there’s one resolution which seems to be getting more popular: to write a book (only a handful of folks, but that’s substantial already!). A colleague on Wall Street wants to write a book on Scuba Diving Adventures. And others want to write about better Business Practices, Internet Security, ERP implementation tips, etc. The topics are varied, but the point is – people want to express themselves to a larger circle – very much like a blog works in the online space.

And here’s a question that was asked earlier today by a VP of Technology Solutions, which prompted this post.

My son is near completion of his first book, I’m prejudiced because he’s my son but it is very good for a first novel. Just an opinion of a reader and a father :) What is the best way for him to go about getting noticed by publishers? This is completely new ground for him and I have no experience in this area so knowledgeable experience is greatly appreciated! Thanks in advance!

Book publishing is easier today than ever before. Thanks to the Internet, and extensive communication infrastructure, Print on Demand (PoD) is a very viable and low-cost way to have your book published.

Based on my experience of publishing two books — an EBook and a Paperback that’s WIP, and helping a family member in publishing a printed hard-bound book —  I strongly believe that the old-style publishing of seeking an agent/publisher and the run-chase is not necessary anymore. The agents/traditional publishers are risk-averse and typically accept people with established credentials. So don’t waste time in writing and posting manuscript/ sample pages to an agent/publisher.

Things have moved beyond, and you should make full use of the POD (Print on Demand) capabilities of the following two publishers – they are the two best options for your case:

Book Surge (An Amazon Company): http://www.booksurge.com  
Lulu: http://www.lulu.com  

I have personally used the services of both of them, and spoken with their managers – these folks are very good, and can do any type of book – in 10% the time it will take in the traditional approach. Even when you publish with Lulu.com, you can get your book available on Amazon and other online/offline bookstores by paying about $100 dollars.

And once the book is published, you can use the Internet to promote the book’s web page on Lulu or Amazon – if you are unsure how to do – just let us know using the Contact page. This is something we do N times every day!

Good Luck!
Shankar

Advertising, Business Strategy, Innovation, Internet, Market News, MyOrbit Blogs, New Media, Retail, Training

Bezos describes Amazon Kindle EBook reader

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So you can think of Kindle EBook Reader as a ‘large-screen pre-paid cellphone’, through which Amazon aims to galvanize portable book reading like Apple did to portable music through ipod and iphone. As you can see, Kindle is released just in time for the holiday season! How many gadgets can we really have on us?

Wall Street Journal’s Jeffrey Trachtenberg talked to Amazon.com CEO Jeff Bezor, who unveiled the Kindle, a $400 wireless device – purpose built for E-Book reading. Bezos says Kindle will make reading electronic books much easier. It uses 3G cellular connection to download the content directly from Amazon’s site, and Amazon will take care of the complexity behind the interacting with the cellular. What do you say?

Some serious analysis: The global EBook market is estimated around $25 million, and if this device stands up to the promise, then that market can essentially double. The price point of $400 looks high – its aimed for entry and holiday shopping.

In two quarters, we can expect them to sell on Amazon marketplace under in a more attractive $250-290 range. And if the product does well, which company is best placed to compete? Device manufacturers: RIM with an advanced Blackberry, and Google Books + Nokia with a new large screen version, could be top alternatives.

In fact MyOrbit has a couple of EBooks getting ready for publication, and we will check if Amazon has some special deals for publishers. We will share updates from our discussion with Amazon. Stay tuned.

Advertising, Business Development, Contracts & Legal, Finance, Industrial, Innovation, Jobs & Careers, MyOrbit Blogs, People, Project Management, Sales & Marketing, Training

Harvard Newsletter: Tools of Persuasion: Pitch Your Offer and Close the Deal

If you are in any form of business or profession, then this podcast from Harvard Law School is a must-listen item because its packed with valuable insights on how to share good and bad news, how to sell your ideas to a reluctant or untrusting client or business partners using powerful tools of persuasion. This podcast is based on an article by Deepak Malhotra and Max H. Bazerman of Harvard Business School – from August 2007 issue of PON newsletter.
Click here to play.





The original post and podcast are available here.