Category Archives: Advertising

Advertising, Automotive, Business Services, Capital Markets, Consumer Goods, Energy, Healthcare, Insurance, IT Services, Outsourcing, Retail, Technology

Template

For submitting the content to get your company/business listed on MyOrbit.biz, please use the following template and guidelines for maximum benefit.

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1. ABOUT
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Introduce your company briefly – your background, location, key objectives and strengths, etc. (50-100 words)

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2. PRODUCTS & SERVICES
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What exactly do you offer as products and services, and what are the benefits? The more specific you are, the higher the chance of a company/person coming to you for more information. Diagrams and videos can fit well here. MyOrbit can suggest the points for you (50 – 250 words)

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3. KEY PEOPLE
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Very Important. Who are the people behind this company, and what is their background/experience? Where are they located? Photos and videos can fit well here. MyOrbit can suggest key points here (50 – 250 words)

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4. TESTIMONIALS
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Often the most overlooked part in a company’s message. Do you have customers who like what you do? This is the perfect place to share a few client quotes/testimonials. You can remove the client specifics if you want. The aim is to see if there are customers who are willing to speak for you. (50 – 250 words)

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5. CONTACT INFO
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In addition to your website, it will help you to give the following: Name, phone (complete with international dialing code), email, and/or a contact form link. MyOrbit can help you in this. We can also put a contact form for you here, so that when someone likes what you are offering, they can contact you from here.

Advertising, Business Strategy, Innovation, Internet, Market News, Mobile & Telecom, MyOrbit Blogs, New Media, Online Marketing

Open Handset Alliance announced -Google Android to Arrive soon

Google has announced the details of its mobile OS strategy. It’s called Android and its the brainchild of the so-called “Open Handset Alliance.” The Daily Tech Rag reports on the latest and very interesting development in the Mobile application space.

Google has teamed up with 34 different partners in the technology space (including NVIDIA, Intel, Texas Instruments, Synaptics, Marvell, Qualcomm, Motorola, Samsung, T-Mobile, Sprint, Skype, LG, HTC, KDDI, DoCoMo and China Mobile) to create the Open Handset Alliance (OHA)–a group focused on building an open, fully customizable alternative to closed operating systems like Windows Mobile 6, Symbian S60 and the iPhone OS.

The OHA’s first product will be Android, an open-source mobile OS and associated application suite that’s built on the Linux operating system (and will be open-sourced via the Apache v2 License). The Android SDK will be made available to developers on November 12th and Android-sporting handsets will flood the market next year, from device manufacturers like HTC, LG, Motorola and Samsung.

These handsets will be available during the second half of 2008 in the U.S. (from T-Mobile and Sprint) China, Japan, Germany, Italy and Spain. As has been reported earlier, the Android OS will be targeted toward consumers and will be available to OEMs free of charge (the OS will be ad-supported, like all of Google’s other apps).

“A few observations:

  • It’s interesting that Google isn’t putting their own name on this but rather, taking a step back and pushing the OHA brand. While this certainly seems like a collaborative effort to a degree, it’s clear that Google is the driving force here–they’ve had the OS in development for three years now.
  • Will this force other carriers/device manufacturers (most notably AT&T, Verizon, Nokia, RIM and Apple) to open up their handset platforms?
  • Does this mean that just about every desktop developer who has thus far been shuttered out of the wireless industry will make a mad dash for that SDK in order to have an Android app out by next year? You had better believe it.

From the looks of it, Google and the OHA are sitting on what could be a real game-changer here, in terms of openness, user-customization and mobile functionality. Android is expected to usher in an age where mobile devices operate more like PCs, with users downloading, installing and customizing to their heart’s content. ”

Endadget has compiled some useful background information – if you want more details.

Read – Google press release
Read – Android mobile OS overview
Read – Google blog: “Where’s my Gphone?

Advertising, Business Strategy, Internet, Jobs & Careers, Market News, MyOrbit Blogs, New Media, Online Marketing, People, Venture Capital

Bubble: Microsoft buys small stake in Facebook

Oct 24, Seattle:

  • Microsoft beat Google on Wednesday to invest in social Web site Facebook, agreeing to pay $240 million for a 1.6 percent stake in the Web phenomenon – thereby valuing Facebook at $15 billion (!)
    • Our thoughts: Is Facebook 10 times the value of YouTube (which definitely is growing as the largest media and information sharing community online)? This looks more like wanting to stay in the “online social-site play” than business value. Microsoft will of course like to believe otherwise because they have already bought it.
    • Microsoft is quoting the 50 million users of today (and projected 300 million in 2-3 years) as the source of value. With $240m, you can create similar user communities on CNN and BBC – potentially getting over 100 million on its own – and with majority stake. Wonder if these alternatives were explored at all.
  • Microsoft also got exclusive rights to sell ads on Facebook outside of the US as part of the investment (60% of Facebook users are outside US)
    • This is the real benefit. Its similar to how Google bought ad rights for MySpace for $900 million in August last year. Now MySpace was supposed to have 100 million users, but analysis revealed 43 million. Along similar lines, its possible that Facebook has about 25 million real users (or about 15 million non-US users).
    • MSN Ad Network (similar to Google’s ad network) will benefit with a captive demand – and will keep MSN Ad Network alive (maybe this was the real thought behind the deal – and also the reason why Google didn’t push it hard – as they already have what Micorsoft wanted most). Without considering any additional deals by Microsoft into Facbook, it will need $120 million of ad sales to break-even on this investment. We’ll keep an eye on this.
Advertising, Business Development, Innovation, Internet, MyOrbit Blogs, New Media, Online Marketing, Sales & Marketing, Start-ups

Online video revenue sharing model by Blinkx.com

A new service from Blinkx.com – which is a technology leader in advanced video search through voice recognition – allows consumers to take a share of ad revenue from video on their own websites. You will get a share of the income generated by the ads that run in the videos that your post on your own websites. Google Youtube is also close to launching something like this. As a business entity, this presents opportunity, because for content that is valuable/ informative (say a video on how to use a new diabetes product, or how to use a new software) – this presents a monetary reward to all those who will help your message to reach far and wide. But without useful/informative/interesting content produced by you in the first place, this model won’t produce any extra benefits. You maybe aware, Blinkx.com was bought by Microsoft the same week when Google bought YouTube last year.