As owners of 100+ websites, and having developed 200+ websites in last 5 years, we constantly look for the most effective website templates/themes/website layouts. For example, Google’s site layout is a masterstroke in terms of clarity and simplicity. A white background is a must for any website that wants people to stay for a while and read their cotent. Clear links in blue help. 2 column layout is best for a business website, and a 3 column website works well for a media/cotent rich website like here on MyOrbit.tv Recently, WordPress (a website publishing software) has released a theme called: Coraline Continue reading
Category Archives: Internet
Website Questionnaire
Here’s our Website Questionnaire for creating a new website.
1. What are the main objectives of your business/company?
2. When and where was your business started?
3. Who are the people running/managing/leading the business? Please describe their profile in brief.
4. What are the different products/services offered? Please list them along with brief description. Include standard prices if available.
5. What are the biggest benefits of your products/services?
6. Who are your major competitors? Please name them and share their websites.
7. How are your products/services better than competition?
8. How many customers do you have and where all are they located?
9. What are some of the most commonly asked questions by your customers? Please also share your answers to those questions.
10. Please share any positive feedback/testimonials received from your customers and business partners.
11. Do your customers have a typical profile with respect to their industry, background, income, etc? If yes, please clarify.
12. Is there is any latest news related to your company that we can share on the website?
13. Please share your contact information: Phone, Email, Address
14. Do you have any certifications or memberships of industry associations? Please list them.
Search Engine Marketing update: Google Instant
Hello Folks, you may have started seeing the latest update in Google search engine. Its called Google Instant.
Since many companies and professionals have used MyOrbit services for their online business, I wanted to share this with you. http://www.guardian.co.uk/technology/blog/2010/sep/09/google-instant-effect-on-seo
What is clear is that Google wants to offer long-tail keywords to users as early as possible in the search process.
For example, along with the keyword: “Hair Transplant Surgery Cost”, people will also see options like: “how much does hair transplant surgery cost”, and the latter phrase will now receive many clicks too, even though its hardly a keyword in today’s internet marketing book.
Earlier such a longer sentence or question would have received very few direct clicks because people won’t type long text, but people can surely select longer text if its offered as a drop-down like it is being done now, thereby generating more exposure/visits to web content built on long tail keywords than today.
In addition, Google has been working hard to improve “personalization”, which means they want to show you things relevant to your search profile based on past searches, geography, etc.
What does it mean for website owners and SEO? I believe websites that cover their topic thoroughly using all possible keywords and their natural expressions will ultimately come out winners.
We will study this further to see how Google Instant can be used for our work, and will share the learning with you. Meanwhile all basic SEO work should continue because that is essential to get started in the search engine indexing game.
Best Wishes,
Shankar
Online Payment Service Providers – Opportunities and Challenges
As the usage of Internet for business transactions increases, we now have dozens of online payment service providers, of which are specific to a country and some are global. This wikipedia page has a comprehensive list:
PayPal is the undisputed leader in online payment service providers. Google has tried to build market share for its Google Checkout over the last two years but feedback from my customers and business partners is that Google Checkout is still not their preferred online payment mechanism.
Most other online payment service providers are limited in their appeal, and are used by specific niches of customers. For example, there are some payment providers for online pharmacy transactions and online betting transactions. These are large industries however as the legalities are not the same or favorable in all countries, therefore such payment providers are able to offer a solution that is needed by the companies in these industries. Continue reading
IndiaInsuranceMart.com Is Now Live!
If you need any insurance in India, then the latest site by MyOrbit can help you: IndiaInsuranceMart.com
This is an Insurance marketplace where insurance buyers can get quotes from various insurance sellers. Till now, there was no such website to provide this service in India. Based on feedback so far, the site offers a very useful service.
Many buyers of insurance products today want reliable services that be purchased online, or using phone plus email. The site is currently registering insurance sellers (agents/ brokers/ companies) for the sell side, and expects to have 100+ insurance sellers by December 2009, which will enable competitive offers to insurance buyers coming to the site. IndiaInsuranceMart.com