How should Google defend against Viacom?

March 13, 2007: Viacom serves Google and YouTube with a $1 billion federal lawsuit for disregard of intellectual property laws. Viacom claims that over 150,000 clips of its content are on YouTube and have been watched 1.5 bn times.

What if many of these same people were also Viacom’s customers? Is Viacom also suing its customers for straying away? This debate was expected to happen anyway, and it has started off now.

The stakes are high, and in the ring are two of the top players from old media and new media, both with deep pockets and lots of resources, but only one of them has the support of its users. Google. But does that count at all? Well, it depends on the numbers who come forward to speak and the facts and arguments we present. Continue reading

Ayurveda – Holistic Approach To Health Care

Meaning of Ayurveda

 

Ayurveda is the most popular holistic forms of medicine that has originated in India, and is now rapidly spreading around the world. Ayurveda is a combination of two Sanskrit words, ayus meaning ‘life’ and veda meaning ‘knowledge’. Hence, Ayurveda literally means ‘the knowledge of life’.

 

Indians believe that Ayurveda originated as a form of medicine for the gods. Even in the Ramayana (which is believed to be several millennia old), we have a reference of how Hanuman brings the Sanjivani herb to revive Lakshmana, who is mortally wounded in the battlefield at Lanka. Dhanwantari, the physician of the gods, is believed to be the one who discovered Ayurveda.

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Online Video Ads have big growth ahead

A study by Insight Express carried out for Advertising.com (the number one online advertiser) found that news and video streams were the most popular types of content for viewers.

  • News clips were favored by 48% respondents
  • Music videos were preferred by 47%
  • Movie trailers were next with 32%

While ads pay for some of the content that drove streaming growth last year, eMarketer senior analyst David Hallerman believes that the market for streaming ads may have built in limits.

“The current video ad inventory shortages both create higher CPMs and hold back a fuller flourishing of this market”

Last year in June 2006 McKinsey & Co. reported that Internet video ads were 80% sold out in 2005! “Assuming that marketers don’t increase the number of ads they place in each video stream, the maximum supply of video ads is currently about $600 million a year – far less than future demand,” noted McKinsey & Co.

My conclusion is that those new media players, who can make the production of video ads easy, have an opportunity to exploit. Microsoft Movie Maker is the easiest so far. But there is a need for better-effect templates that can make video editing on microsoft platforms easy for the marketing teams of most non-tech savvy companies. And once that is done, the growing presence of established Internet video channels like www.Youtube.com and niche channels like www.MyOrbit.tv (for business) make it easier to reach large or focused audience.

About the  author: Shankar AVSB is the CEO of MyOrbit and actively tracks the online new media markets and advises businesses on how to benefits from the new market developments.

Why Our Concept Of Leadership Needs To Change

Leadership theory is confused at the moment. It’s at a crossroads. Being a leader used to mean providing direction, but this idea is waning in popularity. Why? Because the world is changing:

o The boss no longer has all the answers; the world is too complex.

o Knowledge workers want to have their say, not be told what to do.

o The power of position and respect for authority are receding.

o We are into an era of partnership where hierarchy is downplayed.

o Loyalty is gone. Ordering people around only motivates them to leave.

Two ways to respond to the leadership crisis

1. We can say that leadership no longer involves providing direction. Instead it facilitates, empowers, develops, nurtures and inspires others to find their own directions. The new leader is a coach or supporter of others, not someone who calls the shots.

2. We can hold onto the idea that leadership indeed does point to new directions but say that leadership can be as much bottom-up as top-down. This means that bosses are doing something different when they support others. Dare we call this simply good management?

Pros and cons of these two ways of viewing leadership

The first option has the advantage of preserving the idea that people in charge of groups are leaders. They just have to behave differently. The disadvantage is that such a minor tweaking of the status quo does not do justice to an uncomfortable fact:

The power to move an organization in new directions is shifting from positional authority and the force of personality to the power of ideas. Because of innovation, business today is a war of ideas.

This fact suggests that leadership is becoming divorced from position, that anyone with a good idea for a better product or service who successfully promotes it to the organization-at-large is showing leadership. The second option accounts for our inconvenient truth a lot better. Hence, we need to say that leadership promotes new directions while management focuses on getting things done.

To make this view credible, however, we need to upgrade management. Instead of seeing management as a mechanistic controlling function, we need to see it as an inspiring, liberating, facilitative and supportive function. This is closer to reality. Facilitation is just facilitation. It does not somehow mysteriously become leadership just because someone in charge of a group is doing it.

If you have people reporting to you, showing leadership means promoting a better or new way of doing things. When you draw solutions out of your team, develop, coach and support them, you are wearing a management hat. In short, leadership sells the tickets for the journey; management drives the bus to the destination. It is not this simple, however. During major change, leadership will be needed on a continual basis to keep selling the advantages of the journey. But management is also necessary – good skills for motivating and coordinating the diverse inputs of a wide range of stakeholders.

Why is this important?

People in charge of organizations or large teams are overloaded with an excessive share of ownership for organizational success. Everyone else depends on them far too much. Empowerment was a small step in the direction of sharing ownership. If we want to engage and retain top knowledge talent and win the innovation war, we need to go much further and recognize that leadership is no longer about managing a team but a matter of promoting new ways of prospering in the fierce war of ideas regardless of who is doing it.

Implications

If you think these ideas are straightforward, check out a few of their implications:

– Leadership has nothing to do with getting things done or managing people. This is a management function.

– Leadership is not a role, only management is, hence there are no such things as formal leadership positions.

– Leadership can come from outside the organization as well as bottom-up. Anyone, inside or outside the organization who champions a new way forward is showing leadership if the organization follows.

– It is more important for management to be emotionally intelligent than it is for leadership. Front line knowledge workers who promote new products in an insensitive manner could still show leadership if they can make a sufficiently strong case for their ideas.

Conclusion

We need to revolutionize our thinking about leadership for a digital world where no one can monopolize it simply because no one has a monopoly on good ideas.

See http://www.leadersdirect.com for more information on this and related topics. Mitch McCrimmon’s latest book, Burn! 7 Leadership Myths in Ashes was published in 2006.

Article Source: https://EzineArticles.com/expert/Mitch_McCrimmon/79532

Career Planning Workshop Feb 2007

Last week presented an opportunity to conduct an career workshop for young professionals just out of university and working for less then 3 years. It has been an interest for me and it feels good to help out some people whenever time permits.

Some of them were not satisfied with their job but could not see any alternatives. And some wanted to know how to discuss with prospective employers. One thing came out clearly again, for the Nth time… those who were enjoying their job were producing the best results, and also winning recognition/awards alongside….and equally capable guys but who were not really motivated by that particular work (and they expressed this clearly)….were ranked average and received. Continue reading