Gone are the days of healthcare advertising consisting of free samples, branded note pads, a print ad or celebrity spokes person. These elements are still at play, but like its consumers, healthcare providers of all types are becoming savvy, technology reliant and multi-lingual.
Baby Boomers
Baby boomers are the largest users of healthcare in America, simply due to the sheer population size of their generation. Baby boomers aren’t aging, they’re getting better and don’t let a number dictate their actions or lifestyles.
Just as baby boomers remain dynamic and active, healthcare advertising is too. Arthritis medication ads feature active seniors; established and trusted brands feature baby boomers and are updating packaging to be more senior friendly; celebrity spokes people are themselves members of the baby boom generation they market to.