All posts by MyOrbit-Team

Internet, MyOrbit Blogs, People

Amitabh Bachchan Blog -the Power of Blogging -Reiterated

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If you are from India or having something to do with India – you will know one person for sure: Amitabh Bachchan. He’s a legendary actor, who’s been there for decades now, and continues to produce great movies – often with a strong social message.

What’s this got to do with MyOrbit and Online Business? A lot! He has very recently started his own blog, through which he aims to share his views on various things impacting his life and industry, and because he has earned the stature – about the society at large as well.

Here’s the link: Amitabh Bachchan Blog

You can consider Amitabh Bachchan as a company himself (in India, he’s called BigB), and he has just started using his blog as a powerful communication channel with his stakeholders, which considering his profession are: fans worldwide and fellow industry professionals, and of course media. And like true bloggers, he has started answering questions as well, which will ensure the most people become regular visitors.

As we have been advising companies — both early-stage and established — a blog presents a powerful self-controlled media that you can use to share updates of important projects (upcoming films in case of BigB), respond to customer queries (fans in this case), and media reports (where necessary).

And here’s his post from today: Day 4 Blog

Okay, while the post titles are not really descriptive – he has just started using this medium – the content is great – and that’s what really matters because the readers know him already!

But if you are a start-up or if people don’t know you yet, then it will help to write more descriptive titles, because that will then show your blog posts in relevant online search-engines like Google, and bring people to your blog.

If you are serious about business relationships, you must be running a blog. The benefits far outweigh the efforts involved. Because the voice of business leaders reaches those they actually need to communicate with.

So, if you have any questions in setting-up or running your blog, please feel free to ask us. We have helped dozens of professionals and companies already. No, there’s no fee on it. We would be happy to set you up online in the best possible way.

cheers,
Shankar
on behalf of MyOrbit Team

Business Strategy, Capital Markets, Market News, MyOrbit Blogs

JPMorgan buys Bear Stearns for $2 per Share!

$2 a Share for shares that were trading about $60 last week! Amazing things you can do with $2 per share in a bearish market.

Over the weekend Bear Stearns showed its empty wallet to the Fed and managed to convince US Treasury Secy Henry Paulson for a bailout plan.

And over the weekend, the Federal Reserve cut its discount rate by 25 basis points and offered to lend money to several financial firms, in an effort to prop up the US financial sector. Well, a lot of props have been put already (refer our previous posts on US Banking sector crisis).

With the help of further cut in discount rate, JP Morgan Chase offered to buy rival investment bank Bear Sterns for $2 a share, with a total value of $236 million.  It could have been 99 cents per share as well, but no, that would look too bad! The deal occurred Sunday night, with the US federal government acting as a catalyst to avoid a bankruptcy.

For anyone who’s been looking at Bear Stearns, Cash flow problems have been brewing for the last few months – they had clearly over leveraged themselves – and this weekend did it.

To quote AP news:

JPMorgan Chief Financial Officer Michael Cavanagh did not say what would happen to Bear Stearns’ 14,000 employees worldwide, or whether the 85-year-old Bear Stearns name would live on after surviving the Great Depression and a slew of recessions. He told analysts and investors on a conference call that JPMorgan was most interested in buying Bear Stearns’ prime brokerage business, which completes trades for big investors such as hedge funds.

This CNN report has more info:

http://edition.cnn.com/2008/BUSINESS/03/17/world.markets/index.html

JPMorgan inherits some liabilities as well. For example, about $16.5 million property liability in the form of lease rental agreement that Bear Stearns had signed in London with the Canary Wharf Group (CWG).

This news over the weekend has resulted in hard falls of various stock indices across Asia as well. The Indian Sensex fell 951 points today (6% drop in one day).

Business Strategy, Internet, Market News, MyOrbit Blogs, New Media, Online Marketing

Google completes DoubleClick acquisition

A lot has been talked about Google’s acquisition of DoubleClick, and whether they can show tangible improvements or new services as a result of it. DoubleClick has a strong platform for display advertising, and that’s the main reason Google bought it, so that it can give a good offering for a variety of media advertisements. Yesterday, Eric wrote this note on Google’s blog:

3/11/2008 09:48:00 AM
Posted by Eric Schmidt, Chairman and CEO

I’m pleased to share the news that we completed our acquisition of DoubleClick today. Although it’s been nearly a year since we announced our intention to acquire DoubleClick last April, we are no less excited today about the benefits that the combination of our two companies will bring to the online advertising market.

Because we have been waiting for regulatory approval for our acquisition, we’ve been limited by law in the extent to which we could conduct detailed integration planning to map our way forward. That work will begin in earnest now. Although we don’t have detailed plans to announce today, we will communicate regularly with you about our progress in integrating our two companies.

An immediate task we’ll undertake over the next few weeks is matching and aligning DoubleClick employees with our organizational plan for the business. This will involve determining the right staffing levels for all functions and will ensure that we have the right people assigned to the right responsibilities within Google. We plan to complete this process in the U.S. by early April.

Outside the U.S., the steps we will propose are subject to consultation with employee representatives where applicable, and of course any decisions will be made in accordance with local law. The exact timing of the process outside the U.S. will vary based on the needs and requirements of each region.

As with most mergers, there may be reductions in headcount. We expect these to take place in the U.S. and possibly in other regions as well. We know that DoubleClick is built on the strength of its people. For this reason we’ll strive to minimize the impact of this process on all of our clients and employees.

For more, read Google’s blog post here.

Internet, Jobs & Careers, MyOrbit Blogs, Online Marketing

Are You Considering Self Employment?

If you are considering starting off with self-employment on a home-based business (it’s getting common), there there is an interesting post made by Tom Lindstrom on the Home Business Archive blog:

Problems Associated With Being Self Employed

On a personal note, self employment for those with family is fraught with another set of problems. A steady paycheck keeps a family well supported and many money worries at bay, while self employment may be more akin to times of feast or famine. Are your family members willing to help you achieve your dream of being self employed?

The post is not aimed to discourage anyone — it is more to give you a feel of the typical challenges he has seen. The biggest challenge we can point towards is that there is no more a guaranteed income source. You will have to put your best efforts, and the income may not not come.

Some more thoughts from our experience of seeing various entrepreneurs:

  1. If you have a family to support, then you should have at least 6-12 months of living/operating expenses in your bank. Plan to have little or no income in the first 3-4 months. That is a very real scenario
  2. If you are offering services, don’t waste time on prospects who are not interested. Time is very important, and its better to reach as many prospects as you can, and let the interested ones reply back.
  3. If you are offering products on your website, then promote that site through a few blogs, press releases, and reputable article sites. Feel free to contact us if you feel stuck. No, there’s no fee for such help!
  4. If you have any property or inventory, that should also be insured. Also ensure that everyone in the family has comprehensive health/medical insurance. Nothing can probably hit your new business harder than sudden large outflows of cash arising from uninsured expenses/damages.
Advertising, Business Development, Innovation, Internet, MyOrbit Blogs, Online Marketing, Sales & Marketing

MyOrbit Lab Report: Increase Website Traffic with Web Traffic Machines

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More Test Results: These tools are working. On our test site, we have got 30% increase in real visitor traffic in 2 days – that’s a significant increase worth reporting. But we spent a whole day in learning the system. So it is important to follow the tutorials to the exact word.

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Our Original Post from March 2nd:
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Now, which online business does not want to increase their online traffic? We can’t think of any! Whether you are selling insurance, or real estate, or credit cards, or printer-ink, or any other service, you want “interested” people to come to your site. We call that targeted website traffic.

A couple of days back, a new product suite has been launched by Bishop Anders from Texas, which looks like the most comprehensive website traffic generation system there is. In addition to 26 simple and complex tools, the package includes informative videos and guides to help you understand the full framework.

The tools are showing promising results in our experiments (remember we have lab to test these new products), and hence we will recommend this product. If you have an online business that needs more visitors, then should be good for you.

It operates on a monthly subscription fee $97 (easily worth the amount) for the value, and one can also try it out for 10 days with just $37. Learn more at their website: Web Traffic Machines

It is very important to understand that not all the tools in the package will be useful/relevant for each website/online business, and that you will need to see these as long-term helpers, rather than short-term tactics which could get your website under scrutiny, which is not good.

The membership slots are limited, so if you like it, join risk-free using the trial offer rather than losing the slot.