All posts by MyOrbit-Team

Jobs & Careers, Market News, MyOrbit Blogs, New Media, Online Marketing

Notes from Internet World 2007

The Internet World 2007 event took place in London from May 1 to 3, and was was like any other industry event – lots of brochures, gift pens and mugs, and workshops and seminars – with giants like Yahoo, MSN, Google, and also many start-ups. And like everywhere, it took a while to figure out which stalls to stop by. The event’s website: http://www.internetworld.co.uk

While a variety of topics were covered, two categories really dominated:

1. Internet Marketing – I think half the stalls were about it – showing ways to reach audience through post, emails, mobile text messages and specially designed websites – and also how to collect user information in a legitimate way. A couple of vendors said they could do a marketing blast for MyOrbit.tv – pushing it to 5 million people worldwide. Obviously we are not in that business, and I put a reverse question to them: “How can I best reach 500 people and engage them on a topic they follow?” They had no good solution for it, and in fact most firms in the event talked at 10,000 and above – “we can paint London with your message” kind of pitch – which may have a suitable role while releasing a mass market product – but in general the role of such ‘whole world marketing’ is reducing especially where we want to engage with the other person. That took us to the other main section of the event.

2. Web 2.0 section where one could learn about how to engage with the ‘You’. Various things were explained – Blogs, Forums, Better Layouts, etc. There were multiple seminars – most of which talked about how to make a website more interesting, how to enagage the audience and have them sign-up for different information feeds etc – these are real challenges of any business operating on the Internet, so the event made some contribution.

And, it was good meeting the managers of of Lulu.com and LinkedIn (one of their directors flew in from Palo Alto) – both of them have a strong value prop for an individual professional. There was a good interest in MyOrbit.tv from different companies, and a couple of them also played our videos on their giants screens to show other people what’s possible with new media.

FAQ, MyOrbit Blogs, New Media, Online Marketing

How to Join our Blog Network?

MyOrbit.tv “Blog Network” is a network of blogs on various business topics by professionals worldwide, who are also members of this channel. Each member benefits by increased visibility of their viewpoints, and our audience benefit by getting a range of inputs from diverse professionals right here on MyOrbit.tv

The following diagram describes the concept. We expect to have 100+ business/profession focused blogs in our network by the end of 2007.  Many of them will be integrated into our site, so you will be able to navigate seamlessly from topic to topic – even though each topic is run by a different professional. We are at the start of it, and we think it will be very useful to our viewers.

Do you want to be part of our Blog Network? We are looking to add new members, which fills the entire matrix below, and you could focus on any area/areas that you follow closely. 

So if you are looking run a blog with global exposure, this could be your opportunity. Let us know which topic(s) you follow closely, and whether you already have a blog or whether you want to co-author/participate in existing blogs or Groups .

If you have your own blog, you can continue to run that. Otherwise, you can contribute on one of our existing blogs and a relevant ’Industry Group’ on MyOrbit.tv – and that includes this blog as well, which is about applying new media to business – trends, challenges, and success stories. We would rather have this blog as a worn out pavement than an untouchable shrine like some of the CEO Blogs on the web.

Whether you run your own thing or use our platform, you should publish 2 posts per week (text/ audio/ video) to be included – because such a level of activity is required to run a live source of information/insights with a regular audience. If this sounds exciting to you, then we will be happy to show you a couple of interesting options along with an attractive reward.  To express your interest, email Shankar at: connect[at]myorbit.tv  with ‘MyOrbit.tv Blog Network’ as the subject.

IT Services, Market News, New Media, Online Marketing

Internet World 2007 opens tomorrow

Internet World 2007 opens tomorrow at Earls Court in London, and it will be worth spending a few hours there for MyOrbit.tv. The event will happen from May 1 to 3, and will be the biggest of its kind in Europe this year. We will get to see a variety of Internet devices and technologies.

We have a keen interest on any new products/trends for Internet payments (we have been hearing micro payments for a while, but tangible applications aren’t there yet), security technolgies (this field is really vast), collaboration and Web2.0 applications.

The big players like Google, Yahoo, MSN will be there, and it will be interesting to see what they are making of the new offerings.  We will share some highlights on this blog later this week.

FAQ

2 months of Go-Live & Next Steps

It has been 2 months since we went live, and most of the time has been well spent, hopefully, in making a large number of professionals and businesses aware of what can be achieved with MyOrbit.tv and how it provides a channel to ‘interact’ with target audience with ‘personalize’ content and discussions.

I think it is really helping that our team comes from a non-media background (like banking, retail, software, pharma, engineering, and consulting) which is helping us to rapidly evaluate what applications will benefit our members in different industries.

We will soon start building on the ‘Groups or Blogs’ concept by having industry professionals own different topic groups, like SOX group, CRM group, Start-Up, etc….basically any topic which the professional follows regularly, and can also benefit the audience of this channel. It will be a win-win with out model. So if you are interested in owning an industry topic group, please let us know at: connect[at]myorbit.tv

More about it in the next post.