Hello Folks, here’s wishing you and all visitors, contributors, partners and clients of MyOrbit a very Happy New Year. Actions speak louder than words, so over the next 10 days, we will offer things that will make you happy! Keep in touch! cheers/Shankar on behalf of MyOrbit Team
Category Archives: MyOrbit Blogs
Protected: LindeRavi
What Makes An Ad Stand Out?
————–
The above ad is from the AIDS prevention campaign being run in Uganda. It was shared by Perry Marshall over the weekend. It stands out from the usual ads, and has an immediate on the reader because of its ability to directly address the target audience — middle aged men with the income and propensity for procuring teenage sex.
What makes this ad stand out? Some reasons I can think of are:
1. It is dealing with morals/values, where its possible to act differently in private from what we accept in public.
2. It uses just a few words and that too as questions, which you will tend to answer within yourself.
3. The few words are supported by a carefully chosen image, which really delivers the full impact of the ad.
4. It puts you on the defensive; very few ads can achieve that. It makes you respond internally. So you are likely to remember it for some time.
These days we see hundreds of ads every day on the Internet and in print media. Our mind has been slowly getting trained to separate the signal (content) from the noise (ads). In the early days of the web, 1997 to 2000, there were not that many ads, and the technology behind them had no capability to geo-target the audience.
The above ad is a great example of a powerful ad.
See how you can use its structure for your own business.
– Shankar
UK Business Directory Listing Service
Here is a new service that every business in the UK can benefit from.
Get your business listed in top 20 local Business Directories and local yellow pages in the UK:
http://www.google.com/local Google Local
http://www.scoot.co.uk/ Scoot
http://www.thephonebook.bt.com BT.com
http://www.thomson.co.uk/ Thompson.com
http://www.touchlocal.com/ Touch local
http://www.city-visitor.com/ City visitor
http://www.ufindus.com/ Ufindus Continue reading
Australian Property Prices Heading For A Correction?
Home ownership in Australia is struggling to grow. That’s the conclusion from latest research at South Australia’s Flinders University, which found that home ownership in Australia grew only 0.8 percent in the 10 years from 1996. That would be equivalent to negative growth in most economies because unlike many other economies, Australia had a strong economic growth along with low interest rates during that period.
The research has come out with some interesting facts:
(a) For low income earners over 45 years age and medium income earners under 45 years, the research found that home ownership actually fell by 15 percent over the two decades to 2006.
(b) Unrealistic property price increases have taken away a large chunk of the national income gain from the resources boom.
The research has also revealed concerns that many lower income earners in the 25-44 age group might never be able to own a home because the property prices continue to remain inflated. Overall, the research stops short of saying that Australian property prices are over-inflated and are deserve a correction.
Now, such a research, even if true, would naturally not go well with current property owners, who would see this research as a threat to their property prices, and some of the initial reaction from people has been along these lines. Nobody wants to upset the cart.
However, one fact of real estate industry remains the same across the world: property prices will be in line with liquidity in the economy, and rising interest rates would be an indication of tightening liquidity, which will put pressure of property prices. And like we saw in the US, once a few people in an area are willing to take a lower price for their financial reasons, a price correction can set in quite rapidly.
Whether Australian property prices actually correct or not is anyone’s guess, but given the bullish trend in global economy, it is unlikely that any property price correction will be deep or prolonged, unless the global economy stalls on its way to recovery.
Reference: www.news.com.au