Category Archives: Online Marketing

Yahoo Business Results and Comparison With Google

http://newsimg.bbc.co.uk/media/images/45177000/jpg/_45177445_45032921.jpgYahoo has reported a loss in the final three months of 2008 as the economic downturn hit sales of online ads.

It reported a loss of $303 million compared to a profit of $205 million last year.

The results come as Carol Bartz takes over from Jerry Yang as the firm’s new chief executive.

Some analysts feel Yahoo has weathered the downturn better than expected, with the loss mainly due to one-off costs.

We don’t think so. The downturn is far from over, and Yahoo will see a very aggressive Google in the coming months, because Google is also facing pressure on their revenues.

Yahoo has a similar global people reach as Google, of about 450 million people, or 30% of global Internet user base, but the lack of revenue producing assets makes the difference. Yahoo has no strong answer to Google Adwords even today after 3 years.

Yahoo does have a few strong assets:

  1. Yahoo Answers has been growing in popularity at an amazing rate, and how they monetize that traffic and user loyalty is to be seen. This is a big winner from Yahoo, where they have beaten Google.
  2. Yahoo Personals also has potential because online dating is a high growth business. Their pricing model needs tweaking because there are free sites like Plenty of Fish, that are equally good in quality of members.
  3. Yahoo Egroups and Flickr are also very popular destinations, and even if they can increase revenue by 1 dollar per user, it could a 100-200 million in new revenues.

But on the advertising side, Yahoo has difficult times ahead as Google continues to eat into its user base worldwide — both English and non-English. Their ad network doesn’t work anywhere near Google’s quality, and that explains the lower revenues.

Yahoo has to make some hard decisions on revenue generation and partnerships.

Related Articles:

http://news.bbc.co.uk/2/hi/business/7854887.stm

How To Benefit From Free Local Business Listings On Google?

Even if you don’t have a website you can tap into the huge advertising potential of the Internet. You can use Google and Yahoo Local business listings, to attract potential clients to your business. The following video explains how to get started with Google Local business listings and put your business on page one.

We have helped a few local businesses to use Google in this way, and its a very simple process. So if you have a physical business, you must take this step asap.

Motivation for Starting Your Home Based Business

Did you know that increasing number of professionals working from home — even if they are employed with large companies? The advances in Internet and communications have made this possible.

And with such experience (or taste), some people are finally able to make a decision to start working on their own from their home office.

Most home based businesses can outsource 100% of non-key business functions. It’s a definite trend if you see the increase in project volume of sites like Elance.

We are seeing every possible work – from easy digital products to high-end investment banking work — being done from a home based business. Starting your home business is easier today than ever before, but most people don’t realize it, or don’t want to act on it!

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Here’s a thoughtful article written by Lazz Laszlo.

Has the idea of starting a home based business of your own been rolling around in your head for days, weeks, months, or sadly… even years?

You almost started a couple of times, but for some reason something came up that resulted in you deciding to delay the very first step.

The first step is truly the hardest, but there’s no denying that the first step is STARTING.

A man by the name of James Cash Penney who died at the age of 96 in the year of 1971 said something that perhaps will help you to understand that you are not the only one to have been timid about beginning a new business, in particular, your new home based business.

James Cash Penney said, “It is always the start that requires the greatest effort.”

He knew, and I’m sure you know, he’s the man behind the retailer J.C. Penney. You have to just love his middle name as it relates to his last name and capsulizes his life so to speak. He’s got a great story to tell if you take the time to find it and read it. Just to imagine that he lived through two world wars is amazing in itself.

There are lots of excuses used by people as to why they haven’t started their new home based business. Some of them include, but not limited to; just don’t have the time; just not ready yet; not sure which type of home based business to start; no money; looking for a partner; haven’t found the right product; or have to learn more.

If you’re in this zone of not being able to start, investigating the lives of others may just be the catalyst to kick you in the behind, knock you off the fence, and get you started. Benjamin Franklin said, “An investment in knowledge pays the best interest.”

The money you spend on a new pair of shoes is gone forever once it is spent and after weeks, months, and even perhaps years, those shoes will be discarded. The knowledge you gain from the article you read, the book you buy, the course you take, or the mentor you befriend will be with you for a lifetime.

You are not the first to have the desire to start a business. You certainly won’t be the last, but if you don’t start, you’ll be among the thousands who wished they had. It’s your choice to either get started or just forget it.

Some of my favorite people to read about have been, but certainly not limited to just these people;

Jeno Paulucci, the creator of Chung King Foods brought Chinese food to the kitchen tables of America. One of my favorite parts of his story was when he made a split-second decision and ate a grasshopper rather than… well, you’ll have to read his story.

Walt Disney began his dream, essentially in a garage. There are a lot of companies that begin in a garage, apparently because the kitchen table wasn’t available. Bill Hewlett and David Packard began the company that bares their name in a garage and as a footnote, they wound up burning down the garage. Oops! Apple Computer is another garage beginning business.

William Wrigley Jr., essentially stumbled on his fortune with chewing gum when this item he used as an incentive became more popular than the item he was selling.

Reading one or two of what I like to call, “How’d they do it” stories can shed a lot of light on what it really takes to get a business off the ground. It would be smart to make this an ongoing practice of reading about how others built their businesses, but don’t use the excuse of having to read just one more, and another, and another, and another… delaying your own start indefinitely.

The message here is that you have to focus and disregard what the naysayers think and say, this includes that little naysayer voice in your own head. Do you really want to do what other people want you to do, or do you want to put your efforts, energy, and brain power into doing what you really would like to do?

If you’re embarrassed as to what people will think of you while you are climbing and stumbling on the ladder of success, you might as well quit now. Success is a bumpy road with lots of hazards and stress, which is another couple of reasons why people seek the safety of a job rather than beginning a home based business in their off hours.

Dean Martin, the entertainer said, “Successful people make mistakes.” Some people make more mistakes than others, but I have never met anyone who has only made one mistake in their life. I was taught that there is a lesson in every mistake, but more to the point, you can learn from the mistakes made by others. Read a biography or two of people behind some of the greatest achievements in history and you’ll see that it wasn’t always smooth sailing.

If you are not just a little bit daring and willing to spit in the face of pessimism, than you’re not living.

Malcolm Forbes said, “Venture nothing, and life is less than it should be.”

It’s time to start your journey into business. You don’t have to go at break-neck speed, but you do have to begin. It’s been said that the best part of the trip is not the destination, but the journey itself. Begin your journey today.

Yes, it sometimes hurts to be entrepreneurial and a visionary. It is full of embarrassment and behind-your-back ridicule, neither of which is lethal. Try something and if it doesn’t work, try something else. The adversities in your life will fertilize the genius within you. I’ll leave you with this Welsh proverb; adversity and loss make a man wise.

About the Author: Lazz Laszlo is a former Investment Executive and Radio & Television Financial Reporter with many entrepreneurial endeavors to his credit. He spends his time as an emcee, public speaker, enjoying life and writing about business, travel, retirement, strategy, and pleasure. To learn more, please visit Lazz’s website; http://www.925-wage-slave-alternatives.com

Google completes DoubleClick acquisition

A lot has been talked about Google’s acquisition of DoubleClick, and whether they can show tangible improvements or new services as a result of it. DoubleClick has a strong platform for display advertising, and that’s the main reason Google bought it, so that it can give a good offering for a variety of media advertisements. Yesterday, Eric wrote this note on Google’s blog:

3/11/2008 09:48:00 AM
Posted by Eric Schmidt, Chairman and CEO

I’m pleased to share the news that we completed our acquisition of DoubleClick today. Although it’s been nearly a year since we announced our intention to acquire DoubleClick last April, we are no less excited today about the benefits that the combination of our two companies will bring to the online advertising market.

Because we have been waiting for regulatory approval for our acquisition, we’ve been limited by law in the extent to which we could conduct detailed integration planning to map our way forward. That work will begin in earnest now. Although we don’t have detailed plans to announce today, we will communicate regularly with you about our progress in integrating our two companies.

An immediate task we’ll undertake over the next few weeks is matching and aligning DoubleClick employees with our organizational plan for the business. This will involve determining the right staffing levels for all functions and will ensure that we have the right people assigned to the right responsibilities within Google. We plan to complete this process in the U.S. by early April.

Outside the U.S., the steps we will propose are subject to consultation with employee representatives where applicable, and of course any decisions will be made in accordance with local law. The exact timing of the process outside the U.S. will vary based on the needs and requirements of each region.

As with most mergers, there may be reductions in headcount. We expect these to take place in the U.S. and possibly in other regions as well. We know that DoubleClick is built on the strength of its people. For this reason we’ll strive to minimize the impact of this process on all of our clients and employees.

For more, read Google’s blog post here.

Are You Considering Self Employment?

If you are considering starting off with self-employment on a home-based business (it’s getting common), there there is an interesting post made by Tom Lindstrom on the Home Business Archive blog:

Problems Associated With Being Self Employed

On a personal note, self employment for those with family is fraught with another set of problems. A steady paycheck keeps a family well supported and many money worries at bay, while self employment may be more akin to times of feast or famine. Are your family members willing to help you achieve your dream of being self employed?

The post is not aimed to discourage anyone — it is more to give you a feel of the typical challenges he has seen. The biggest challenge we can point towards is that there is no more a guaranteed income source. You will have to put your best efforts, and the income may not not come.

Some more thoughts from our experience of seeing various entrepreneurs:

  1. If you have a family to support, then you should have at least 6-12 months of living/operating expenses in your bank. Plan to have little or no income in the first 3-4 months. That is a very real scenario
  2. If you are offering services, don’t waste time on prospects who are not interested. Time is very important, and its better to reach as many prospects as you can, and let the interested ones reply back.
  3. If you are offering products on your website, then promote that site through a few blogs, press releases, and reputable article sites. Feel free to contact us if you feel stuck. No, there’s no fee for such help!
  4. If you have any property or inventory, that should also be insured. Also ensure that everyone in the family has comprehensive health/medical insurance. Nothing can probably hit your new business harder than sudden large outflows of cash arising from uninsured expenses/damages.