Category Archives: Online Marketing

5 Questions, FAQ, Innovation, Internet, MyOrbit Blogs, Online Marketing, Sales & Marketing, Start-ups

Online Payment Service Providers – Opportunities and Challenges

As the usage of Internet for business transactions increases, we now have dozens of online payment service providers, of which are specific to a country and some are global.  This wikipedia page has a comprehensive list:

PayPal is the undisputed leader in online payment service providers. Google has tried to build market share for its Google Checkout over the last two years but feedback from my customers and business partners is that Google Checkout is still not their preferred online payment mechanism.

Most other online payment service providers are limited in their appeal, and are used by specific niches of customers. For example, there are some payment providers for online pharmacy transactions and online betting transactions. These are large industries however as the legalities are not the same or favorable in all countries, therefore such payment providers are able to offer a solution that is needed by the companies in these industries. Continue reading →

Jobs & Careers, MyOrbit Blogs, Online Marketing

Kicking Off A Great New Year 2010

Happy New Year Folks! Here’s a starting thought for 2010:

“Once we accept our limits, we can go beyond them” – Albert Einstein

The above was one of his favorite messages, and we can trust Einstein to have thought through the various aspects behind his thought. There is great value in these words in every possible project and venture.

As we have pointed out in many previous posts, many businesses are not able to make sales and profits they deserve because there are gaps or holes in their business process; someone is letting ready prospects go away, while someone else is trying to sell to cold prospects; someone is not trying enough for repeat business, while someone is relying totally on that; someone is afraid of upcoming changes in their industry; while someone has not even thought about it!

This year, we will share numerous insights and learnings from businesses and professionals worldwide as they take on bigger projects, and make them successful. We plan to have at least 10 posts every month, so you will have a lot of new stuff every time you visit.

5 Questions, Online Marketing, Sales & Marketing

Phillip Kotler shares the Mantra of Marketing

According to marketing guru, Phillip Kotler, the mantra of marketing is creating, communicating and delivering Value to the Target market at a Profit.

Creating value for the product or service is called product management. Product management is creating or innovating products or services. For example P&G decided to make some funny thing on each Pringle (a potato chip), the scientist could not find a solution internally until they discovered cookie maker in Italy who printed funny things at his cookies. This is called open innovation or open technology used for product management which means ideas are taken from where ever the companies can. Continue reading →

Internet, Jobs & Careers, Online Marketing

Profitable Online Business for Sale in “Work at Home” Niche

This online business is running since 2003, and operates in the “work at home” niche by providing an online Newsletter and Website which helps people get their eBay business up and running quickly and efficiently. This information is constantly in demand and projected to continue growing as more and more people [especially Mothers] turn to the web to make their living working from home.

Asking Price: $ 10,000
Gross Revenue: $ 28,019
Net Income: $ 9,173

If you are interested and want more details, please use the comment form of this post or contact us by email.

Advertising, Business Development, Contracts & Legal, Internet, MyOrbit Blogs, Online Marketing, Sales & Marketing

Be Careful with “Double Your Sales” Guarantees

1 Comment

We came across a “double your sales, guarantee” today through an email newsletter and the presentation vs details of their offer demanded this quick post to show you why its really necessary to read the terms for any offer, especially when the offer comes with an attractive wording of guarantee.

Here’s the offer page  and here are the Terms and Conditions for their Money Back Guarantee.

We feel the offer page should have mentioned/clarified a couple of essential terms before asking a prospect to spend time in filling the form.  For example:

#4 of Terms: …Your refund request must be accompanied by a CPA-approved record of revenue for the prior 18 months, showing that you have not doubled your gross sales revenue for any comparable month from the prior year.

[Which means, the doubling of sales will not be assessed over the year or quarter (which is the accepted business growth comparison timeframe),  but any month of the year. This is not evident at all from the way the advertising is presented, and could face difficulty

#6 of Terms:  Only the set up and consulting fees previously paid by you to Infusionsoft are eligible for refund under this program. Your monthly subscription charges to the Infusionsoft service are not refundable.

[What the above term says is that that the various services you need to buy to qualify for money back guarantee are not part of the money back the guarantee! Not sure if this clause has been reviewed by their lawyers because it can’t stand in a court of law]

Therefore, always read the terms of a money back guarantee because its very rare in any services business, irrespective of how the offer is being shown. But if you do find a business partner who is willing to give a written money back guarantee on services, then that’s a thing, and worth going for. Hope you found this useful.