A new service from Blinkx.com – which is a technology leader in advanced video search through voice recognition – allows consumers to take a share of ad revenue from video on their own websites. You will get a share of the income generated by the ads that run in the videos that your post on your own websites. Google Youtube is also close to launching something like this. As a business entity, this presents opportunity, because for content that is valuable/ informative (say a video on how to use a new diabetes product, or how to use a new software) – this presents a monetary reward to all those who will help your message to reach far and wide. But without useful/informative/interesting content produced by you in the first place, this model won’t produce any extra benefits. You maybe aware, Blinkx.com was bought by Microsoft the same week when Google bought YouTube last year.
Category Archives: Online Marketing
IMF Economy Update and Thoughts for You
The International Monetary Fund (IMF) will revise its figures for global growth after the recent financial tumult. The largest downward revision is expected for the U.S. economy but the IMF says growth will likely slow in Japan and parts of Europe as well. Contributed by: BusinessCenter.TV -Sep 7, 2007
This video was selected by WeShow
My reading of the situation: it’s not bad at all compared to the difficult times we have seen before over the last 2 decades; so let’s not get jittery for every pothole on the road. And as far as I know, businesses that are using online channels today to reach customers worldwide are really growing at an attractive pace. So if you are deriving over 90% of your revenues from offline methods – BDMs, Sales Staff, Channel Partners, etc- you are at risk. I have absolutely no doubt in that because your cost structures are just too high compared to your competition which may be using online methods to get up to 50% of their revenues. I can say this because we recently helped a business in increasing the online sales component while reducing the sales force effort. It’s possible and it’s happening.
Stay Tuned!
Shankar AVSB, CEO, MyOrbit.tv
How to get your $100 iPhone Credit
This is for those who had already bought the iPhone on the initial launch prices. Rich DeMuro, Senior Editor for CNET tells how.
Phone Calls = Page Views?
Scott Hamilton, president and CEO of VoodooVox believes: “Phone calls are the new page views, and VoodooVox’s In-Call Network is the next breakthrough advertising channel. We strongly believe that most telephony services that consumers currently pay for can be delivered profitably and for less with advertising support. Our In-Call Media represents the new standard by which all voice-based marketing will be gauged.”
The idea is interesting and we will wait and see how consumers react to voice ads, while they are waiting on hold to speak with their bank or pay the utility bills. Meanwhile, Voodoovox has closed $8.1M Financing Round led By Softbank Capital.
Steve Murray, partner, Softbank Capital feels: “The potential for ad-supported telephony extends far beyond directory assistance applications….Over time, we expect VoodooVox to help drive new applications, improve customer experiences, and decrease pricing for consumer telephony services of all kinds while raising profitability for the call publishers that provide these services.” The full news release is on their website.
So what’s the takeaway for you? There are more and more options of advertising, and reach audience at the most suitable time and space. Following the Internet, the telephone services got online, and in a few years, we can have “personalized” digital TV channels (more about that sometime later). So for any product or service that you want to market, consider all possible alternatives – they are increasing all the time.
Google Mobile Search Ads Go-Live
After about a year of trials, Google has announced it will begin including AdWords advertisements within Google Mobile Search results. In an email shared with advertising partners on Tuesday, Google wrote: “We are happy to announce a new feature that will allow you to easily reach additional qualified customers who are searching Google from their mobile phones.
n the next few days, your search ads will be eligible to run on Google Mobile Search pages (like they currently do on Google.com). We are offering this feature – and any resulting clicks – for free through November 18, so you can experiment with the rapidly growing mobile platform while still reaching qualified customers.” For more info on this, read this Search Engine Land article.
Now, Mobile advertising has been predicted to be a big market, and while some businesses have taken their positions, others are still discussing over their white boards, and still others are making power point presentations that may not turn into action for another year.
One thing is for sure: mobile advertising is going to benefit from all the wide screen devices that we have been getting, including this Treo (one of our favourites!) You can receive text and images, like menu cards, driving directions, hotel room pricing lists, and more.
So how can you benefit as a business?
As you can expect, there will be a high demand for services while a person is on the move — related to transport, food, medicines, hotels, finance, etc. If you can deliver a reliable service, then there is an opportunity to advertise on the mobile platform, and sell at a better profit margin because the consumer is usually looking for immediate response, delivery, or action. For these services, he or she most probably won’t sit down to prepare a detailed comparison table, and you can get the order if you can deliver in the short time-frames.
But if you can’t you will have more than your share of irate customers!