Want to grow your offline business, start a business, or market your services? Online marketing is the way to go. It helps you reach a broader audience, sell, connect, and much more. While internet marketing may seem complicated, once you understand the fundamentals you can build on that knowledge as your needs grow and change. Let’s take a look at the basics of online marketing.
Your Website
The foundation for your business online is a website. You must have an online presence to succeed on the internet. It only makes sense. Now your “website” can take several different forms. It can be a blog, a brochure site, or even a storefront. The type of website you build depends largely on your business model. Continue reading →
There is strong rumor that Microsoft and Yahoo are talking on a deal – they did engage in talks a year back but nothing came out. But in the same one last one year, Google has made a few big moves, which can easily make these two ‘other giants’ rethink their original positions. Yahoo has continued to struggle while Microsoft has seen an increasing threat in the form of Google and both companies have seen major reorganizations in their top management.
So some form of teaming might make more sense now and The Wall Street Journal is reporting that “executives at Microsoft and Yahoo are taking a fresh look at a merger of the two companies or some kind of match-up that would pair their companies’ respective strengths.” While talks are reputedly in the early stages, Microsoft is certainly feeling a sense of urgency due to the Google threat. “Short of a wholesale merger, Microsoft could spin its online group into a separately-run Yahoo, in return for a Yahoo stake. Continue reading →
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