Category Archives: Sales & Marketing

EBay Sellers Strike Looks Serious

If you are not actively into online business, you may not have heard about it yet.

A large number of small sellers at EBay are on a strike this week to protest at the treatment they are receiving from the company. Given that EBay generates revenues from the sellers (and not the buyers directly), the sellers are protesting against two things:

(a) The recent increases in fee which is making it very difficult for smaller sellers – who are not ‘power sellers’ (there are various fees that a seller has to pay: listing fee, final value fee, and then PayPal fee).

(b) The fact that EBay has removed the ability of sellers to give negative feedback on troublesome buyers. If you visit the forums, many sellers are especially annoyed this change, because it creates an uneven playing field where the buyer can get away with hurting a seller.

Different reports are quoting different numbers – but the fact is the Ebay listings and sales have gone down as a result of this. The management is sticking to its stand, while the small sellers want to raise us their voice as much as they can in the one week’s time, because many of them can’t afford to not sell for long.

The fee increase mentioned above actually reflects the fact that EBay is struggling with the ongoing damage caused by refunds/returns done by fake sellers and fake buyers – both of them are increasing – and unless EBay uses some new steps to police this aspect (which should involve trusted EBayers in some way to share market intelligence) – this trend will continue to hurt EBay and the majority of genuine EBayers who have been selling / buying on EBay for almost a decade now.

In fact, many trusted smaller sellers have closed down their EBay stores in the last 6-12 months due o the reducing profit margins available to a smaller seller. No doubt, new sellers will take their place because it is a large eco-system.

But this whole episode makes one thing very clear: If we can create a similar system as EBay and get some interested traffic to it, there is a demand for it, and it can take-off.

Here are some news reports on this topic:

CNN: http://money.cnn.com/2008/02/07/smbusiness/ebay_boycott.fsb/

http://www.auctionbytes.com/cab/abn/y06/m08/i16/s01

And some of the best discussion is happening these blog posts:

http://bits.blogs.nytimes.com/2008/01/29/sellers-give-negative-feedback-on-ebay-changes

http://webpronews.com/topnews/2008/02/20/ebay-boycott-having-minimal-effect

Harvard Newsletter: Tools of Persuasion: Pitch Your Offer and Close the Deal

If you are in any form of business or profession, then this podcast from Harvard Law School is a must-listen item because its packed with valuable insights on how to share good and bad news, how to sell your ideas to a reluctant or untrusting client or business partners using powerful tools of persuasion. This podcast is based on an article by Deepak Malhotra and Max H. Bazerman of Harvard Business School – from August 2007 issue of PON newsletter.
Click here to play.





The original post and podcast are available here.

Harvard Law School podcast: Negotiating for Job Satisfaction and Success

There are times in the careers of most professionals, when you will feel if the job you are doing is going the way you wanted it. Even when we take up new jobs, we assume somethings rather than discuss them upfront – which also leads to issues sometimes. These are very common situations, and happen across career stages and industries.

This latest podcast from Harvard Law School features an article from the November 2007 issue of their “Negotiation newsletter”. It talks about how thinking broadly about your career goals can increase your value and opportunities both inside and outside a hiring organization.




The original post and podcast are available here.
And here’s the main site for more info: www.pon.harvard.edu/

Online video revenue sharing model by Blinkx.com

A new service from Blinkx.com – which is a technology leader in advanced video search through voice recognition – allows consumers to take a share of ad revenue from video on their own websites. You will get a share of the income generated by the ads that run in the videos that your post on your own websites. Google Youtube is also close to launching something like this. As a business entity, this presents opportunity, because for content that is valuable/ informative (say a video on how to use a new diabetes product, or how to use a new software) – this presents a monetary reward to all those who will help your message to reach far and wide. But without useful/informative/interesting content produced by you in the first place, this model won’t produce any extra benefits. You maybe aware, Blinkx.com was bought by Microsoft the same week when Google bought YouTube last year.

Why corporate training usually fails?

If you have worked in a corporate, then you have surely been ‘trained’ a few times – ranging from technical skills on how to use the new email gadget, to people skills like team management and negotiation, and business skills for sales and profitability. If you searched the market for trainers, you will be amazed at how many there are. A simple Google search for ‘corporate training’ gives back 162 million search results. Is that a lot? Well, a search for ‘viagra’ the super popular Internet product gives 42 million search results. The point is – corporate training is a very popular business expense.


Corporates seem to like making training investments, but do they pay-off? In this video prepared by Canada AM, Jim Clemmer explains why corporate training usually doesn’t work because the training is so far removed from the “real” work environment. One of his useful suggestions is about how the effective training is usually the one delivered by senior management – and as you can feel, its also the most difficult to achieve! His website is: www.Clemmer.net