Tag Archives: Business

Sales Coaching

Sales Coaching – How to Find Clients

What do you do when you are just starting a business and need your first client? What if your existing clients have closed their purse strings? What if you just want to grow your business and the only way to do that is to get more buyers? In all three instances you have to find a way to get clients willing to pay for your services.

There are lots of ways to get new clients. Before you set out to do any of those things you need to prepare to effectively get more new clients. That means the first step to finding new clients for your business is to prepare your proposition for business.

When it comes to a proposition many people mistakenly think of a pitch for your services as your proposition. Unfortunately, when you approach a potential new client that way you position yourself as an ordinary sales person. Once you put yourself in that slot it spells BIG trouble for your efforts to get more clients and more sales.

As soon as you put yourself in the ordinary sales person slot you trigger the defenses of your potential new client. Once that potential client becomes defensive they get extremely skeptical and they don’t trust you. If they don’t trust you they will never hire you as their service provider.

No one hires a service provider they don’t trust. Trust is mandatory in any service business. Once you put your trustworthiness under question it’s a tall order to overcome trust issues.

The other problem with centering your proposition on your services is you immediately trigger objections.

That’s why you hear things like, “I already have a (insert whatever you do)”.

That’s why your certifications or level of experience come into question.

That’s exactly why these potential new clients think of you as an expense they can live without.

When you develop your proposition think about what the people who buy your services are looking to get, solve, or overcome. Put yourself in their shoes and look at it from their perspective. Imagine if a software sales rep called you and asked if you’d like to buy their CRM program.

What would you say? No.

Now imagine if that same sales rep called and asked if you would be interested in some ideas to close more sales. I’ll bet you’d say “yes”.

The first proposition was about a thing. The second proposition was about what the potential new client wants the thing only comes into play if they have a need waiting to get filled.

How much could you increase your sales starting now?

Get “The Blueprint for Increased Sales” eBook and audio here (FREE)…

[http://increasesalescoach.com/blueprint-increased-sales.html]

Increase Sales Coach Cheryl A. Clausen helps business owners, entrepreneurs, and SOHO’s in service industries get highly qualified prospects contacting you – giving you an unfair advantage.

[http://increasesalescoach.com/blog]

Article Source: http://EzineArticles.com/3064074

Sales Coaching

What Do Basketball Stars Have in Common With Your Sales Force?

Okay, you ask, what do basketball stars have in common with my sales force? The answer is simple. Both need coaching. Yes, an important element in the performance of a basketball superstar is good coaching. Guess what, likewise an all-important element in the performance of a sales superstar is good coaching.

The reason for needing a coach is fundamental. When one is caught up in the heat of the game it is impossible to see all that is going on around. The coach has a different stake in winning and sees a larger picture. The coach can see things that are hidden from the view of the player as he moves up and down the court. The coach can tell when it is beneficial to pass the ball so that a score can be made. So, you get it, you see the analogy.

What are the obstacles that prevent a coach and a basketball superstar from benefiting from the relationship they have with each other? Well, one of the biggest obstacles is ego. Who’s you ask? The answer is both. The ego of the coach and the ego of the superstar stand in the way of making the relationship beneficial. In fact, there are many instances where a perfectly good superstar is traded and the team suffers loss because of the conflict of egos between the player and the coach. How many thousands of companies have traded sales superstars for the same reason?

Five practical activities for building good relationships between coaches and salespeople are as follows:

 

  1. Affirm and acknowledge the need for coaching often
  2. Reassure the salesperson that coaching is not a criticism of skills but rather is a method for making the very skilful even better
  3. Affirm and acknolwedge the skill level that is already developed in the sales person.
  4. Carry on continual dialogue concerning the reason for coaching
  5. Save teasing and joking for other areas of the work place. Never belittle or embarrass the salesperson. Be sensitive to the ego of the salesperson.

 

It is a natural human tendency to get complacent. Familiarity with the job and the repetition of tasks and approaches over and over, tend to bring a person to a place of being mediocre or run of the mill. This is where affirming the need for coaching is critical. When a sales staff is accustomed to the coaching aspect of ongoing training and preparation, there is room made for real growth and the sales person can remain vital. The sales person must have internalized the idea, that no one gets to the point of knowing, past which, there is no additional learning. It has been said, “the enemy of learning is knowing.”

Being sensitive to the salespersons ego is paramount to a successful coaching relationship. This is why sales managers are not necessarily good candidates for sales coaches. The sales manager is in the position of authority and ultimately is responsible for discipline action all the way through termination of the salesperson. This is seen as a conflict of interest by the salesperson and stands in the way of allowing the sales manager to truly fulfill the role of coach. The coach must reassure the salesperson often that he/she believes in his/her worth as a sales professional. This opens the door to conversation that can focus on improving the selling skills, delivery and methods of the salesperson. The salesperson is much more open to accept coaching input if he/she realizes that they are valued by the coach. The best way to build this rapport is to concentrate on catching the salesperson doing something that is praiseworthy. Everyone likes to know that they are appreciated and recognized for their efforts. This step is an important part of coaching. This affirms their value as a salesperson and equips them with the ability to take correction from the coach.

Speak often about the need for ongoing coaching; Dialogue about the ways that coaching is improving production. Once the sales superstar can identify the benefit of coaching in his/her commission checks and added recognition, coaching will be an accepted part of their selling regimen. Coaching is especially profitable when the sales cycle is extended. The coach can help with strategizing in all aspects of communication with the prospective client. Remind the sales people that focus is an important factor and a good coach helps focus efforts with a closing sale in mind.

There is an age-old cliché that states, “You catch more flies with honey than with vinegar.” This is never truer than in the case of working with sales superstars. Embarrassment and teasing is a poor motivator. Sometimes it is easier to use this method than the tried and true method of having difficult discussions in a forthright manner. This is the job of the sales manager and the coach. The coach’s honest communication should be given in a non-threatening way with the purpose of changing unproductive behavior. It should be given in private so that the sales person is not put on the spot. The sales manager can save the tough dialogue for the disciplinary encounters that can be handled no other way. This is always after the individual has refused to be coached.

Winning teams are teams that have great superstars and great coaches. When they work together for a common goal they become unstoppable.

Article Source: https://EzineArticles.com/expert/Joe_Machuta/436659

Article Source: http://EzineArticles.com/3070894

Finance

How To Build Your Business Credit Score?

For a business to be in the favor of different lenders and to obtain the necessary funding for its future capital needs, having a favorable credit score is very vital. But a good credit rating does not come in an instant, and for any business owner, there are certain steps to follow. These steps will help improve a business’ credit rating as well as maintain a favorable reputation to lenders and investors.

1. Make sure that your business has a legal entity

Your business will not be able to build business credit if it does not have an entity unto itself. And thus, it is necessary for you to be incorporated or to form an LLC (Limited Liability Company). No lender will be willing to give a business loan to a sole proprietor because this might end up as a personal loan in disguise.
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Sales Coaching

Sales Coaching – Revealed – Intriguing Methods to Excel at Coaching

If you are a sales manager, it’s a must that you coach your sales team so they can be more productive. Here’s what you need to do:

1. Identify areas of opportunities. The first thing that you need to do is to analyze the weakness of your selling processes and the areas of opportunities of your sales representatives. They might not have great communication skills, they maybe struggling when faced with objections, or they may not be persuasive enough to get people to buy. Knowing the things that you need to work on ahead of time can help you make your coaching programs more targeted thus, more effective.

2. Design coaching modules. Design modules for each area of opportunities. Include all the information that you need to share and all the activities that your trainees will need to perform in order to improve their performance or in order to overcome their issues during the selling process. Make sure that your modules contain all the answers to their questions and all the instructions on how they can properly deal with their issues.

3. Medium. Aside from doing one-on-one and group coaching programs, you can also use the internet or the phone when conducting coaching sessions. Every medium has pros and cons. Research and identify which one is more effective and use it. You can also run surveys to know the preferences of your target audience.

4. Feedback. Solicit feedback from your trainees after each training sessions. Ask them if they find it useful. Take each feedback seriously so you’ll know what you need to improve on to make your future coaching sessions more effective and more impacting.

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Article Source: http://EzineArticles.com/2436018

Sales Coaching

Problems That Sales Coaches Can Solve

Are you as a Sales Leader or Manager facing any of these issues with your team?

Sales training often isn’t enough to produce long term change in your sales team.

Read this list to see if you might benefit from a sales coach:

Having trouble with:

 

  • Generating new customers
  • Increasing returns on marketing campaigns
  • Failure to consistently achieve sales revenue goals
  • Reduce ever-lengthening sales cycles
  • Increasing costs of maintaining an effective and productive sales team
  • Keeping the sales team motivated
  • Shrinking margins – mounting pressure to discount
  • Protecting and developing dwindling key accounts
  • Increasing erosion of market share
  • Increased failure to forecast revenue with any degree of accuracy
  • Increased quantity and ferocity of competition and being outsold by competitors
  • Limited product knowledge in the field
  • Declining customer satisfaction and increasing customer expectation
  • Global market rationalization Increasing number of stalled sales opportunities
  • Finding and keeping good people
  • Managing salespeople who plan and manage their time and territory by the seat of their pants – they don’t seem to have a game plan or a strategy as to how they are going to win
  • Reducing the “last three weeks of a sales quarter” syndrome where everyone scrambles to try and pull in as much as they can to hit sales targets and we end up giving away our margin
  • The current economic crises are impacting on sales team’s ability to consistently achieve their sales quotas
  • Operating in markets where there seems to be more and more “gatekeepers”, buying committees, tendering processes, RFPs, etc., all of which prevent the sales team from gaining access to decision makers
  • It is becoming increasingly tough to get to talk to the people who matter about what they really need and want when it comes to buying our services
  • We struggle to speed up the buying process and close more deals more often
  • Sales teams that needs constant motivating. They seem to lack passion, focus and commitment
  • “Give us a quote” is a common response my salespeople are hearing. So what I find is that my salespeople often invest large chunks of their time putting together proposals for prospective clients that have no real intention of buying from them
  • The message we hear from our customers over and over is, “Your competitor can do it faster and cheaper.” And they are right! How do we sell against that?
  • No predictable and accountable selling process that moves the sale forward smoothly
  • Constantly grappling with costly, wasteful, and ineffective sales practices (e.g., low yield on direct marketing, low close ratios, high costs for branding, tradeshows, or product development)
  • I don’t have a clue where to start to get sales back on track!

 

If you or your sales team are facing any of these common issues, you should consider getting coached!

As one of Australia’s leading authorities and coaches in sales management, Ian Segail has been involved in the coaching, training and development of sales managers and salespeople for over two decades.

Drawing on 25 years of experience in sales, sales management and leading an HR and training team, Ian brings a strong dose of fiscal reality and practicality to his works as a Sales Performance Coach.

Engaging directly with business owners and both novice and experienced sales managers alike, across a wide variety of industries and selling disciplines, the focus of Ian’s work is to transform sales results for companies by improving sales management practices. Ian is the author of “Bulletproof Your Sales Team – The 5 Keys To Turbo-Boosting Your Sales Team’s Results” and a number of business articles, business reports and white papers including “The fish stinks from the head!” and “Why Sales Training Doesn’t Work.” Ian has an insatiable hunger for studying selling and people management and has passionately pursued answers to the question “How come some people can sell and most can’t?”

Check out sales resources and Ian’s blog at [http://www.salestutor.com.au]

Article Source: http://EzineArticles.com/2231945