Tag Archives: Marketing

Five Pillars of Marketing Success

Does the following give a pretty good picture of your current marketing activity?

You have a website but you’re not really satisfied with it. You go to networking events once in awhile. If someone asks you to give a talk, you’re happy to do it. You post on Facebook and/or LinkedIn semi-regularly. When you find the time, you send an article to those on your relatively small email list. You occasionally set up meetings with colleagues to explore opportunities.

Now there’s nothing wrong with any of those marketing activities. And usually, they will result in landing some new clients. But this is not the approach that works to get a steady, predictable stream of new clients.

Please don’t tune me out here, thinking, “Well, I really can’t do more than this. I’m already stretched thin. If you give me too much to do I’ll get overwhelmed.”

I agree. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.” Continue reading

Marketing Your Business Online

The ability to reach customers around the world is another major advantage to marketing your business online. Regardless of where you live and operate your business, you have the ability to reach those who have an interest in the products you sell or the services you provide no matter where they live. This makes it possible for you to do business with customers around the world. So if you are not already marketing your business online, it is time to start.

Although there are a few exceptions, any business can benefit from online marketing by choosing the right channels/methods suitable for their products/services. There are many advantages. First of all, it is extremely affordable to market your business online. Other advantages include the ability to reach a large target audience, the ability to reach potential customers all over the world, the ability to customize the marketing for different sectors of the target audience, and the ability to track the performance of marketing efforts in a way that is impossible with traditional marketing methods.. Continue reading