In business, advertising is often critical to success and companies will go great lengths to promote their product(s) or service(s). These days, no matter where consumers are, advertisements are everywhere. From billboards to buses and even their own phones, consumers are constantly barraged by advertisements, whether they like it or not. With the dawn of social media in an age of information, companies have found ways to incorporate themselves into consumers’ very lives, with their incessant need to promote as strong as ever. Continue reading
Category Archives: Online Marketing
Social Media Marketing
Social media sites have been offering advertising programs for a while now. Sites like Facebook and LinkedIn provide business owners with the means to promote and reach targeted audiences on their sites. The programs are becoming quite popular because of the results they’re able to deliver. Additionally, it’s a new way to reach your audience and may help you extend your advertising strategy beyond Google. The advertising costs can also be controlled and managed nicely, therefore even the Fortune 500 companies are spending millions of dollars on social media marketing.
Why Social Media Marketing Works? In addition to the fact that millions of people access their Twitter, Facebook and Tumblr accounts on a daily basis, they are also accessing the sites on their mobile phone. That means that as an advertiser on one or more of these sites, you are getting in front of your audience on a fairly consistent basis. Continue reading
The Basics of Online Marketing
Want to grow your offline business, start a business, or market your services? Online marketing is the way to go. It helps you reach a broader audience, sell, connect, and much more. While internet marketing may seem complicated, once you understand the fundamentals you can build on that knowledge as your needs grow and change. Let’s take a look at the basics of online marketing.
Your Website
The foundation for your business online is a website. You must have an online presence to succeed on the internet. It only makes sense. Now your “website” can take several different forms. It can be a blog, a brochure site, or even a storefront. The type of website you build depends largely on your business model. Continue reading
Jobs: Digital Marketing Manager, Southampton UK
Job Description: The Client company is currently seeking a Digital Acquisition Marketing Manager who will be responsible for managing all digital customer lead generation and acquisition activity, ensuring that it is fullyintegrated and optimised across the entire customer journey. You will be responsible for planning and managing media and affiliated activity, at both strategic campaign and tactical commercial levels.
Start date: ASAP Continue reading
Online Shopping Trends: Men Buying More via Mobile Devices than Women
There are countless businesses and brands out there that are all trying to target their advertising efforts at one demographic in particular; shoppers. However, a large chunk of shopping today does not take place in the stores and boutiques, but rather on the Internet and from mobile devices. People have become well accustomed to the practice of handheld shopping, and mobile shopping is becoming increasingly available.
The idea of most affiliate program marketers targeting shoppers is that the best people to aim their efforts at are women, because traditionally and statistically, they have been the ones most interested in shopping. Well, in the case of mobile shopping, there is a new info graphic that proves that the age-old traditions of shopping trends are taking a slight turn. Continue reading