Google joined the ranks of the top social networking sites when they released Google+. This simple, and free, tool allows you to connect with your audience, share information, and even stream online content. Like other social networking sites, it can be used to brand your business. However, Google+ may offer some benefits to your brand that you just can’t find anywhere else. Continue reading
Category Archives: Online Marketing
The Basics Of Affiliate Marketing
Affiliate marketing is a popular means to earn online income and vven people who aren’t experts at marketing can still benefit from becoming an affiliate. Understanding the basics of affiliate marketing; however, will make successful use of the technique easier, faster and much more effective.
Please note that affiliate marketing is not guaranteed to be successful. Plan out your affiliate marketing business like any new business venture, leaving yourself an escape plan and/or another source of income. Don’t commit all your resources to affiliate marketing, especially if others in your household depend on your financial support. Once your affiliate marketing program is running smoothly, you can consider making it your primary business. Continue reading
5 Internet Marketing Strategies for Small Businesses
In this weak economy, when even large companies with billions in bank balance are struggling to maintain sales and profits, one can imagine the difficult situation faced by small businesses. It is hard to run a small business, and there’s always something new to do. Internet marketing is yet another thing to do, but if you make some time for internet marketing, you can do even better with your business. The internet provides a great place to sell your products to an audience larger than you will experience anywhere else. Following are 5 Internet Marketing Strategies that can increase visitors to your site and increase your sales. Continue reading
Basics of Online Marketing
Want to grow your offline business, start a business, or market your services? Online marketing is the way to go. It helps you reach a broader audience, sell, connect, and much more. While internet marketing may seem complicated, once you understand the fundamentals you can build on that knowledge as your needs grow and change. Let’s take a look at the basics of online marketing.
Your Website: The foundation for your business online is a website. You must have an online presence to succeed on the internet. It only makes sense. Now your “website” can take several different forms. It can be a blog, a brochure site, or even a storefront. The type of website you build depends largely on your business model. Continue reading
Search Engine Marketing update: Google Instant
Hello Folks, you may have started seeing the latest update in Google search engine. Its called Google Instant.
Since many companies and professionals have used MyOrbit services for their online business, I wanted to share this with you. http://www.guardian.co.uk/technology/blog/2010/sep/09/google-instant-effect-on-seo
What is clear is that Google wants to offer long-tail keywords to users as early as possible in the search process.
For example, along with the keyword: “Hair Transplant Surgery Cost”, people will also see options like: “how much does hair transplant surgery cost”, and the latter phrase will now receive many clicks too, even though its hardly a keyword in today’s internet marketing book.
Earlier such a longer sentence or question would have received very few direct clicks because people won’t type long text, but people can surely select longer text if its offered as a drop-down like it is being done now, thereby generating more exposure/visits to web content built on long tail keywords than today.
In addition, Google has been working hard to improve “personalization”, which means they want to show you things relevant to your search profile based on past searches, geography, etc.
What does it mean for website owners and SEO? I believe websites that cover their topic thoroughly using all possible keywords and their natural expressions will ultimately come out winners.
We will study this further to see how Google Instant can be used for our work, and will share the learning with you. Meanwhile all basic SEO work should continue because that is essential to get started in the search engine indexing game.
Best Wishes,
Shankar